Mission
Plan, create, and upload high-quality, trend-driven, viral-worthy content for Princess Polly TikTok, Instagram, and other relevant platforms, while supporting the Social team to meet business goals, amplify the brand voice, and drive sales through engaging social media content. Focus on on SoHo, NYC store, aligning content with seasonal peaks, business goals, and the marketing calendar/initiatives to maximize impact and engagement.
Performance Assessment
1. Create quality, engaging, on-brand and on-trend TikTok and Instagram content for Princess Polly platforms as outlined by Social Media Manager
2. Attend various in-person events as required and create social media content including presenting on Instagram and TikTok Stories
3. Support and collaborate with the Social Media Director, AU + US Content Creators to fulfill social creation briefs for organic and paid platforms
4. Research new trends and pitch new social media ideas to the Social Media Director
5. Be an advocate for our SoHo, NYC Store ensuring consistent retail team members are featured across TikTok and Instagram, organizing in-store days to shoot diverse social content.
Major Components
1. Create engaging TikTok content from end-to-end, including researching relevant trends, conceptualizing content for the Princess Polly brand and filming/editing
2. Create, plan, curate and edit Instagram Reels content and share with the team to be scheduled to the Instagram feed
3. Create engaging Story content at various brand events and in-store, following processes to upload content in real time
4. Work with the Social Media Director and US + AU Content Creators to plan/schedule daily TikTok content and manually upload videos as required
5. Research, develop and execute strategies to increase TikTok and Instagram engagement and followers
6. Follow stock guidelines ensuring focus products (including Future Bangers, trend focus and Marketing Suggestions) are featured where possible and minimum stock units are adhered to
7. Follow all stock request protocol maintaining a high level of attention to detail to ensure accurate data entry
8. Constantly review and monitor competing brand TikTok and Instagram accounts to measure developments/success and where possible adapt relevant strategies to the Princess Polly account
9. Stay up-to-date on TikTok and Instagram industry news at all times, including app updates, new features, TikTok/ Instagram in the press etc.
10. Attend the Princess Polly SoHo store every week, capturing quality social media content as per brief provided. At times, be a point of contact for influencer in-store guests
11. Support the entire social team by closely following briefs and delivering quality, engaging and on-brand social content for other ad hoc tasks
12. Alert the marketing team of any viral Princess Polly TikTok features to ensure timely marketing promotion of key products
13. Collaborate with the Creative Copywriter to highlight brand personality via TikTok on screen copy and captions
14. Arrange in-store casual shoot times with various retail team members to capture TikTok and Instagram content.
Relationships
Co-ordinate & Communication
1. Positive, helpful and engaging communication with all departments to uphold the core behavioral and cultural values of Princess Polly
2. Consistent open communication with the Social Media team and SoHo store Retail team
3. Establish priorities and make timely decisions with the business’s best interests always front of mind
4. Build and maintain strong professional relationships with all third party brands/vendors, models, photographers and suppliers
5. Maintain clear and open communication with the Princess Polly DC to ensure all required stock is sent to HQ in a timely manner
6. Represent Princess Polly well at all times with influencer/agency dealings and remain professional at off site events/meetings.
Meeting Rhythm
1. Prepare a weekly agenda for the one-on-one meeting with the Social Media Director to ensure efficiency and ownership during this meeting
2. Attend bi-weekly Social team meetings
2. Attend weekly brainstorm meetings with other Content Creators (if timing suits with working hours).
Length/Timing of Seasonal Role
3 month contract commencing June 1st, 2025 and finishing on - August 1st, 2025 - tbc
