Marketing Campaign Specialist (Mat Cover)

Keywords Studios is the leading technical and creative services provider to the global video games and entertainment industries.

Established in 1998 and headquartered in Dublin, Keywords has a team of over 13,000 across 70 studios located in Europe, North America, South America, Australia and Asia. Our global network provides industry leading end-to-end follow the sun workflows to elevate our customer’s IP’s across the world. Through our Create, Globalize and Engage service lines, we deliver integrated art production, game development, audio services, testing, localization, marketing, PR, community support and player insight services. We do this across 50 languages to 24 out of the top 25 video games companies for clients including Activision Blizzard, Electronic Arts, Epic Games, Konami, Microsoft, Netflix, Riot Games, Square Enix, Supercell, TakeTwo, Tencent and Ubisoft.

Our strong market position is driven by our passion for entertainment and our mission to ‘Imagine More’ for our clients, teams and investors.

www.keywordsstudios.com

Job Summary

We are seeking a capable, proactive Marketing Campaign Specialist (Maternity Cover) who can confidently run multi-channel campaigns, manage our HubSpot CRM and website CMS, and support the wider marketing team during a key period of activity.

The ideal candidate will be a solid mid-level marketer -experienced enough to work autonomously day-to-day. This role can be based in London (UK) or Dublin (Ireland), and the successful candidate must be available to start in February or March 2026.

Key Responsibilities and Activities

Campaign Management & Execution

• Support the development and delivery of integrated marketing campaigns for the Brand team and also across business divisions.
• Translate campaign objectives into actionable plans, timelines, and briefs.
• Coordinate with internal and external teams (SEO, PR, creative, business divisions, sales) to ensure timely execution.
• Oversee the rollout of campaign assets across channels specifically for email and website (case studies, landing pages, news articles), also supporting the wider marketing team with social media, brand and event and paid channels.

Cross-Functional Collaboration

• Work closely with the wider marketing team, divisional leads and teams, and subject matter experts across a complex global organisation.
• Lead calls, gather inputs, approvals, and content as needed.
• Keep stakeholders informed via structured updates and reporting.

CRM & Marketing Automation (HubSpot)

• Manage HubSpot contact lists, forms, workflows and email sends.
• Support CRM hygiene and reporting.
• Support campaign measurement using HubSpot dashboards and analytics.

Website & Content Management

• Manage updates in our proprietary CMS (copy updates, image swaps, landing pages, case studies).
• Collaborate with the Website agency on larger UX improvements or content builds.
• Ensure localisation workflows move smoothly by coordinating with internal teams and vendors.

Reporting & Insights

• Monitor campaign and email performance and identify areas for optimisation.
• Support quarterly reporting cycles by extracting clear, useful insights from HubSpot and web analytics.

By providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice. For more information, please see our Applicant Privacy Notice at https://www.keywordsstudios.com/en/applicant-privacy-notice.

Requirements

• Strong experience in campaign management and asset coordination.
• 3–5 years’ experience in B2B marketing, preferably across global or multi- region organisations.
• Experience managing HubSpot Marketing Hub (or similar: Salesforce Marketing Cloud, Marketo, etc.).
• Strong working knowledge of Google Workspace; familiarity with Figma is a plus.
• Comfortable updating and maintaining website content through a CMS.
• Strong organisational skills with the ability to manage multiple priorities.
• A proactive communicator who can work both independently and collaboratively.
• An interest in creative industries, gaming, or technology.

Benefits

• 25 days annual leave + UK Bank Holidays
• Private Medical and Dental cover
• Group Income Protection
• Group Life Assurance
• Employee Assistance Program (EAP)
• Enhanced Employer Pension Contributions
• Cycle Scheme
• Tech Scheme

Role Information: EN

Studio: Keywords Studios

Location: Europe, United Kingdom, London

Area of Work: Marketing

Service: Globalize

Employment Type: Full Time, Fixed Term

Working Pattern: Hybrid