Principal Web Strategist

Hi, we’re Prismic 👋 Our mission is to empower marketers and developers to create web experiences at scale and with soul.

We believe AI will fundamentally change the way websites are built. In the future, websites should be autonomous, agent-first operating systems, with humans focusing on strategy, creativity and approval.

💫  The role

As we’re building technology that powers thousands of websites, our own website is one of the most important assets we have for acquisition and growth, and we’re looking for someone to own the future of it.

In this role, your objective is clear: make our website the “poster child” of autonomous web journeys of the future. You’ll be the #1 user of our own products, and will turn our vision into reality on our own website.

This is an exciting role where you’ll get the chance to experiment and build new playbooks, collaborating with a dedicated senior creative developer just for the website, and our entire product & engineering teams behind you creating the technology you need to power the website.

We’re looking for someone with strong opinions on the future of websites, who shares our current vision, but will also help us refine and evolve it.

As principal website strategist, you’ll own our website and work closely with our senior creative developer and our growth and brand teams to ensure the website drives visibility, demand and pipeline. You’ll own key website metrics such as site speed, search & AI visibility, user experience and information architecture. You’ll build and own a website roadmap focused on driving performance and distilling experiment results into valuable insights for ourselves and our clients.

Key outcomes you’ll work towards will include adaptation and personalization, content optimization, and driving growth across the funnel.

You’ll be joining a strong marketing team that builds with AI, experiments a lot, and creates new playbooks. We’re highly collaborative and work in cross-functional squads with revenue, product and engineering, where we act as subject matter experts on topics like ABM and GEO. By sharing our goals and challenges, we help evolve our products to make them the best they can be for our clients and for ourselves. We’re also close to the ground, with marketers regularly joining client calls, in-person and online events, and engaging on social media.

As marketers for a product built for marketers, we have a unique opportunity to build something we’re truly excited about. We’re looking for a team member with the same level of curiosity and passion.

- Own the Prismic core website and outcomes, including performance measurement and analytics

- Build and manage our website roadmap with a focus on automation and scale, documenting experiments and learnings and turning them into playbooks

- Explore and prototype AI-driven approaches to personalization, experimentation and content orchestration, balancing autonomy with human strategy and and approval

- Ensure seamless coherency of the core website with our docs and help center sites in collaboration with our developer experience and support teams

- Collaborate closely with our growth team to run experiments that will move the needle on visibility (AI and “traditional” search), traffic and pipeline

- Collaborate closely with our growth and product teams on self-service signups, ensuring the website drives a steady stream of signups

- Act as alpha tester for our products to improve the ways websites are built

- Ensure our website conveys our core positioning and messaging, working with the product marketing team in constant feedback loops to test and learn what resonates with our audience

- Own compliance and governance topics for the website, working with our legal team to ensure we’re fully up to date on relevant compliance and consent on the website, and in collecting user and lead data

- Identify and leverage ways to turn our website into a growth hub for the full buyer and customer journey

- 5+ years managing and owning websites with significant traffic (>1m visitors / month)

- Must have led website experiments that significantly impacted performance, e.g. CRO projects

- Comfortable owning website data analytics and fluency with tools like Search Console, Amplitude, Google Tag Manager, Segment, Ahrefs or Semrush, and Hotjar or similar.

- Proven SEO and GEO knowledge, and experience driving AI visibility experiments

- Technical proficiency: ability to articulate website architecture requirements, writing functional specs, and setting standards for site health and page performance.

- Compliance: awareness and understanding of GDPR, consent, cookie governance and accessibility topics

Growth mindset: Passion for learning and experimentation; it’s OK when your hypothesis is proven wrong because you may learn even more than you expected.

Systems thinker: You think beyond the short-term tactics and one-off projects to how we can build processes and programs that scale.

Collaborative: You build strong relationships across teams by listening and following through on your commitments. You have the ability to articulate strategy, empower, and partner closely with cross-functional teams, being able to artfully manage stakeholder expectations and navigate through competing priorities.

Analytical brain: You know what to measure, how to measure, and distill data into insights from experiments. Strong data-driven approach and tenacity for problem-solving.

Curiosity: You’re thinking about what could be next, and you love learning new things. You look beyond the status-quo and get inspired by developments in your industry, in AI and marketing in general.

Strong communicator: You document your plans and learnings, and are able to convey complex and technical topics to the wider team (we’re remote, so efficient comms are vital to our success!)

Experience working with a marketer and/or developer audience

Experience owning and managing multilingual / multi-region websites

A remote-first position, with one week per quarter on-site in Paris

Macbook: get top-notch tech to work with

Home office budget: set up your ideal workspace

AI Budget and Training

International share-out, an opportunity to discuss current affairs and compare life in your respective countries, and escape from your usual bubble. Sessions are led by a public speaking expert

Yoga classes: online and onsite, 3x a week

Yearly company gatherings to take a break from the routine and give you the chance to meet the international teams!

- You get the chance to visit us from time to time and spend a few days at the Paris office

- We organize virtual events to stay connected with each other

- We also hold regular global meetings

- We do our best to nurture a relaxed and informal atmosphere, enabling you to feel supported, thrive at your job, and keep learning.

- We’re shaping an industry and making a real impact. This role is a chance to take ownership of one of our key assets, leading a website for a company that builds website tech. You’ll be supported, challenged and trusted to make your mark.