Who we are looking for
Promenade (formerly known only as BloomNation), is searching for a Marketing Operations Director to help support our sales, marketing, and customer onboarding teams as we manage incredible growth and new vertical expansion.
This is a high-impact, highly technical role designed to drive efficiency, insights, and operational excellence across the Marketing team. You’ll help scale our lead generation and customer acquisition efforts by managing the systems, data, and processes that power campaigns.
You’ll also collaborate closely with Sales, RevOps, and Customer Onboarding to ensure seamless handoffs, clear attribution, and consistent reporting, but your primary home is Marketing, and your focus is on empowering the team with better tools, better data, and better outcomes.
Specifically, you will…
- Own and improve marketing systems and processes, with a focus on automation, attribution, and performance tracking
- Build and manage reporting dashboards for daily, weekly, and monthly KPIs across channels
- Partner with leadership to build forecasting models and campaign performance analyses
- Maintain and optimize Pardot and Salesforce for marketing use (campaign tracking, lead routing, etc.)
- Identify and implement new tools that improve lead quality, conversion rates, and marketing productivity
- Develop and document standard operating procedures for cross-functional collaboration
- Support new growth initiatives by creating the infrastructure for measurement and scaling
- Monitor data integrity, manage integrations, and troubleshoot issues proactively
- Lead or support cross-functional data projects such as CRM migrations, system integrations, and large-scale data cleanups
You’ll Thrive Here If You...
- Have 2-3+ years of experience in a Marketing Operations or Marketing Strategy role
- High Proficiency with Salesforce Sales Cloud, Salesforce Service Cloud, Pardot, and automation best practices, etc
- Understand attribution, funnel stages, campaign tagging, and lifecycle tracking
- High Proficiency with Google Suite and Microsoft Office.
- Know how to translate business questions into dashboards, workflows, or logic flows
- Have a passion for marketing strategy and want to scale the impact of the whole team
- Are a proactive problem-solver with strong communication skills
- Initiate and build relationships with people in an open, friendly, and accepting manner
- Have a result and success-oriented mentality, conveying a sense of urgency and driving issues to closure
- Note: This is a technical role, focused on data, reporting, and team enablement - not a leadership role
What’s in it for you...
- Stock options in a profitable, fast-growing company
- Excellent medical, dental, and vision coverage
- Company laptop (MacBook Pro) and branded swag
- Weekly catered lunches and fully stocked snacks (if in-office)
- A seat at the table: your work will have a direct, visible impact
- A chance to join a team that genuinely values innovation, ownership, and growth
More about us - Promenade
Promenade is a mission-driven company empowering local businesses with products and services that allow them to thrive online and offline. We build vertically-focused software catered to each industry we serve, leveling the playing field between the small business and large aggregators. Promenade was originally founded in 2011 as BloomNation, the nation’s premier network for local florists, disrupting the multi-billion dollar floral industry. After helping thousands of local florists across the country, we doubled down on our mission and began helping more small businesses who carried the same challenges of acquiring and retaining their own customers. Today, Promenade creates software for four industries - BloomNation (Floral), Promenade (Food, Liquor and Butchers) . The company is based in Santa Monica, CA along with Remote roles.
Additional highlights…
Backed by premier industry investors such as Andreessen Horowitz (AirBnB, Box, Facebook, Lyft, Twitter, etc.), Spark Capital (Tumblr, Upworthy, Warby Parker, etc.), and Crunch Fund (Square, Uber, etc.)
Named one of Entrepreneur’s “5 Sizzling Silicon Beach Startups to Watch”
Located one block away from the beach on the world-famous 3rd Street Promenade in Santa Monica
Why join Promenade?
If you want a front-row seat in seeing a company disrupt a massive industry and you love the idea of helping hardworking business owners that serve our local communities and neighborhoods, this is your place. At Promenade, everyone has a voice to create change and move the needle. No hierarchy, no bureaucracy, no politics...just real people working on solving real problems.
