In this role you can expect to:

• Become the high-tech manufacturing expert: Build deep knowledge of Propel’s product portfolio, differentiators, and buyer use cases—and be the internal “go-to” for how we win in high tech.
• Own industry narrative and point of view: Define and communicate Propel’s perspective on the issues that matter most (faster innovation, supply chain risk, design reuse, quality/compliance, and AI across the product lifecycle).
• Lead market and competitive intelligence: Stay close to the market through customer and sales conversations, analyst relationships, and primary/secondary research; translate insights into clear opportunities and recommendations.
• Shape strategy and influence the roadmap: Partner tightly with Product Management to prioritize what we build next, and convert capabilities into differentiated positioning and messaging for the high-tech vertical.
• Drive integrated campaigns for key personas: Work with Demand Gen/Marketing to plan and execute programs that resonate with engineering, operations, quality, and executive audiences - and support annual marketing planning tied to growth goals.
• Own packaging, pricing, and deal support: Help set pricing/packaging aligned to market expectations and competitive context; equip Sales with pricing guidance and support complex deals when needed.
• Deliver content and enablement that performs: Create a steady stream of high-impact content (sales enablement, demand gen, analyst/earned media, exec-ready assets), train go-to-market teams, and continuously improve based on performance metrics and market feedback.

To be successful in this role you bring:

• 10+ years of experience in the high technology manufacturing industry, including sectors such as telecommunications/networking, semiconductor equipment, hardware systems, or connected products.
• Strong understanding of product lifecycle management (PLM), quality management systems (QMS), and related enterprise product development and operations technologies such as ERP/MES, CAD.
• Demonstrated experience developing industry positioning, thought leadership, and go-to-market strategies that influence executive buyers.
• Strong executive communication skills, storytelling ability, and presence with customers, analysts, and senior leadership.
• Data-driven decision maker with experience using market insights and performance analytics to guide strategy.
• Collaborative team leader who thrives in cross-functional environments and believes no task is too big or too small.
• Excellent interpersonal and stakeholder management skills across customers, partners, and internal teams.
• Bachelor’s degree in engineering, business, marketing, or a related field, or equivalent experience required. MBA or comparable advanced degree preferred.
• Willingness to travel approximately 10 - 20% to company headquarters, customer locations, and industry events.