Be yourself at Protolabs
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace. So do you feel you do not meet every single requirement but still intrigued? We encourage you to still apply! You can help make our company even better. We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself. We strongly believe diversity makes for more successful teams.
Why Protolabs?
We are the leaders in digital manufacturing. We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit. Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds. We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do. It’s our people who fuel our creativity and make our culture feel like home.
Join our team as a Commercial Product Manager (CPM) for Injection Molding!
This is a fixed hybrid role (M/F remote; Tues-Thurs onsite) at HQ in Maple Plain, MN.
The Commercial Product Manager (CPM) for Injection Molding is a strategic leader responsible for translating product capabilities into scalable, repeatable go-to-market execution.
The CPM operates with a mid-term horizon, focused on creating reusable frameworks and GTM infrastructure that improve sales effectiveness, accelerate adoption, and ensure consistent customer value delivery across segments and regions.
The CPM executes go-to-market strategy and positioning in partnership with sales and marketing , where a regional marketing counterpart exists, Product Marketing, translating it into scalable, field-ready commercial systems. In markets without a dedicated regional marketing partner, the CPM leads positioning and go-to-market strategy directly.
What You'll Do
Build Scalable Go-to-Market Strategy & Frameworks
- Partner with sales and marketing, where available, regional Product Marketing counterparts to develop service-line positioning and value propositions into segment- and vertical-specific execution plans, leading this work directly in markets without a dedicated marketing partner.
- Develop and maintain repeatable GTM plans including target vertical strategies, launch frameworks, and packaging and pricing guidance in coordination with the Pricing function.
- Ensure GTM strategies are designed for reuse and scalability across regions and teams.
Develop Commercial Playbooks for Consistent Execution
- Translate product capabilities and GTM strategy into sales-ready playbooks that standardize what we sell, for whom, and why we win.
- Create structured guidance for strategic customer segmentation, use cases, competitive differentiation, and deal qualification.
- Continuously refine playbooks based on performance data and field feedback.
Drive Sales Enablement Through Structured Training & Content
- Partner with Revenue Enablement to design and deliver robust training programs, including certification and onboarding architecture.
- Act as the subject matter expert who defines training content and structure for the service line in order to enable sales teams to be effective in positioning the service line with customers.
Translate Field Insights Into Commercial Strategy
- Synthesize insights from customers, customer insights team, sales teams, and market trends into playbook and enablement updates, routing messaging implications to regional marketing partners where they exist and owning that translation directly where they do not.
- Identify opportunities for new offerings or enhancements and route them into the appropriate product roadmaps.
- Act as the field-facing feedback loop that informs Product Marketing and Product Management's strategy.
Align Cross-Functional Teams Around Commercial Priorities
- Work closely with Product Marketing, Sales, and Pricing to ensure alignment on service-line strategy, priorities, and execution plans.
- Ensure sales execution stays aligned to roadmap direction and approved messaging, maintaining consistency directly in markets without a dedicated marketing partner.
Monitor Performance and Optimize Commercial Effectiveness
- Define and track KPIs related to sales adoption, conversion performance, and segment penetration.
- Use insights to continuously improve playbooks, GTM strategies, and training effectiveness, driving iterative improvement over time.
What It Takes
- Bachelor’s degree in engineering (Mechanical, Manufacturing, Industrial, Materials Science or related field required)
- 3+ years of experience in product management, product marketing, or commercial product roles in a B2B manufacturing or technical environment
- Demonstrated ability to translate technical capabilities into commercial value propositions and market-facing solutions
- Experience working cross-functionally with Sales, Marketing, Engineering, and Operations to deliver product or go-to-market outcomes
- Strong analytical and problem-solving skills, with the ability to synthesize customer insights, market trends, and business data into actionable strategies
- Proven experience building or contributing to go-to-market plans, pricing strategies, or product launches Excellent communication skills, including the ability to influence stakeholders and align teams without direct authority
What Makes You Stand Out
- MBA or advanced degree in Business or a related field (preferred but not required)
- Experience in injection molding, or industrial production environments
- Familiarity with value-based pricing, segmentation, and vertical market strategies
- Experience working in a matrixed, global organization
What's In It For You!
- We offer a competitive salary and total rewards package
- We offer amazing benefits including but not limited to:
- Health Insurance: Traditional OR High Deductible plan
- Flexible Spending Accounts
- Health Savings Account (including employer contributions)
- Dental and Vision
- Basic and Supplemental Life Insurance
- Short-Term and Long-Term Disability
- Paid caregiver leave
- You will receive at least 3 weeks of PTO + Wellness + Holiday Pay + Volunteer Hours
- 401k with company match and immediate vest
- Employee Stock Purchase Program at a discounted rate
- Matching grants through Protolabs foundation
- And More!
Proto Labs maintains ITAR-compliant operations in all of our United States based facilities. Due to ITAR regulations, this role is only open to U.S. Citizens, lawful permanent residents (green card holders) or foreign nationals granted refugee or asylee status. Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire in this role.
Proto Labs, Inc. is an Equal Opportunity Employer
Physical Demands:
While performing the essential duties of this job, the employee is regularly required to sit; use a computer keyboard, monitor and mouse, telephone and printer; reach with hands, and arms, talk, see and hear. The employee is occasionally required to stand, walk, stoop or kneel and must occasionally lift and/or move up to 25 pounds.
Work Environment:
Indoors (A/C); nonsmoking; the majority of this job function is performed in an office setting requiring normal safety precautions. However, there may be job duties that require the employee to spend time in the manufacturing areas exposed to machinery and noise; eye protection occasionally required. Occasionally works in outside weather conditions. Occasionally works near moving mechanical parts and in high, precarious places and is occasionally exposed to wet and/or humid conditions, fumes or airborne particles, toxic or caustic chemicals, risk of electrical shock and vibration. The noise level in the work environment is usually quiet to moderate.
