Ways2Well is redefining the future of healthcare. As a leader in regenerative and preventive medicine, we empower patients to take control of their health through data-driven, personalized care. We’re breaking away from outdated models—leveraging cutting-edge technology, digital care platforms, and bold thinking to deliver high-impact healthcare at scale.
Position Summary
The Senior Brand Manager serves as the strategic and commercial leader of the brand portfolio, responsible not only for growth and profitability but also for driving innovation and shaping long-term brand vision. This role leads end-to-end brand management across product, innovation, communication, and go-to-market strategy, acting as the business owner who champions both consumer insight and commercial performance.
Key Responsibilities
- Lead the development and execution of the brand’s strategic growth plan, including brand positioning, portfolio strategy, and financial targets
- Manage the brand P&L and optimize spend for maximum ROI
- Own brand performance metrics including revenue, profit, share, and brand health and recommend actions to close gaps
- Manage the product assortments and lifecycle from innovation to discontinuation
- Own the innovation pipeline: identify whitespace opportunities, lead concept development, validate consumer insights, and guide new product launches from idea through commercialization
- Collaborate with the Integrated Marketing Communications team to bring the brand strategy to life through high-impact campaigns and storytelling
- Champion the consumer's voice across all touchpoints, ensuring consistency with brand values and identity
Required Qualifications
- Bachelor’s degree in Marketing, Business, or related field
- 7–10 years of progressive brand management experience in CPG, with proven success in innovation and business leadership
- Strong financial acumen and P&L management experience
- Exceptional leadership, collaboration, and communication skills
Work Environment & Physical Requirements
- Primarily office-based with hybrid flexibility; remote consideration possible for the right candidate with reliable high-speed internet and a dedicated professional workspace
- Collaborative, fast-paced environment with regular engagement across marketing, sales, operations, and executive leadership
- Frequent video conferencing via Microsoft Teams or similar platforms; camera-on participation expected for internal meetings
- Standard business hours with occasional flexibility required to support product launches, campaign deadlines, or time-sensitive brand initiatives
- Primarily sedentary role with extended periods of working at a computer workstation
- Frequent use of hands for typing, presentations, and digital asset review
- Visual acuity required for reviewing brand materials, marketing content, and data-driven reporting
- Ability to manage multiple concurrent deadlines independently with minimal supervision
- Occasional travel may be required to support go-to-market activations, agency partners, or industry events
Featured Benefits
- Competitive salary
- Comprehensive health, dental, and vision insurance
- 401k with employer match
- Paid Time Off
- Employee Perks & Discounts
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Why Join Ways2Well?
The best work happens when purpose meets potential. At Ways2Well, you'll work with a passionate, driven team that's redefining what personalized health and wellness can be — with the resources, leadership, and culture to back it up. We offer competitive compensation, strong benefits, and real room to grow, lead, and make your mark.
Equal Employment Opportunity (EEO) and Affirmative Action Commitment
Ways2Well is committed to providing equal employment opportunities and render affirmative action to all employees and applicants for employment, including individuals who are members of underrepresented groups, without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state, or local laws.
Reasonable Accommodations Statement
To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodation may be made to help enable qualified individuals with disabilities to perform the essential functions.
