Social Medial Marketing Manager

Are you a creative and strategic thinker? Do you have a proven track record of launching forward-thinking social media campaigns? Are you someone who understands how business-to-business (B2B) social media is evolving into a meaningful growth lever — across influence, trust, category creation, and pipeline?

Salsify is seeking a social media marketing specialist with experience in B2B strategy to lead the development, launch, and management of our social media strategy to drive brand awareness, community building, and lead generation on LinkedIn and other relevant social channels. As a team that prioritizes innovation and creativity, we’re excited to experiment with new ways of engaging on social media with our B2B audience — and are seeking someone who wants to test and learn with us.

We’re eager to amplify executive thought leadership, shape conversations around exciting new industry topics like agentic commerce, and build an engaged community within our space. This role will report to the director of growth marketing and work closely with content marketing, design, and video teams, as well as cross-functionally with other marketing departments to support marketing campaigns.

Salsify is redefining how brands succeed on the digital shelf and in the emerging era of AI-driven agentic commerce. This role offers the opportunity to shape and grow a modern B2B social media program, influence how an industry leader shows up in public conversations, and collaborate with executives, customers, and partners to tell stories that drive awareness, engagement, and business impact.

Please submit your resume and a short cover letter includes a short summary of a B2B social media campaign you created that makes you feel proud.

Here’s how you’ll make an impact:

• Develop, launch, and manage a cutting-edge social media strategy for a B2B software-as-a-service (SaaS) company to drive brand awareness, community building, and lead generation.

• Oversee community management and growth on LinkedIn and other relevant social media channels by implementing audience development strategies and executing engagement initiatives to build an engaged, loyal audience.

• Establish and curate a social media content calendar for LinkedIn and other relevant social media channels, collaborating with cross-functional teams and external partners to support marketing campaign success.

• Ideate, produce, and publish written content on social media, such as posts, polls, newsletters, and articles, as well as multimedia content like graphics and videos, continually experimenting with new formats to drive audience engagement and conversion.

• Develop and drive an executive thought leadership program, collaborating with key leaders to help them manage their social media presence, to help them optimize their personal brands for greater reach and influence.

• Implement a social search optimization (SSO) process to drive organic search rankings across LinkedIn and other relevant social media channels.

• Establish a social listening program to monitor competitor and category conversations to bring forward timely insights that shape our social media strategy and help us lead category conversations.

• Establish a performance measurement, reporting, and optimization processes to ensure our social media strategy stays ahead of the latest industry shifts, trends, and technologies.

Here’s what you’ll bring to our team:

• Three or more years of experience working in social media marketing or a related roles where you owned social media strategy development and execution.

• Experience developing B2B marketing strategies for LinkedIn or other relevant social media channels (e.g. X, Reddit, YouTube, TikTok, Threads, Instagram, or other emerging platforms) to target, engage, and nurture professional audiences.

• Experience overseeing community management and implementing audience development strategies.

• Strong writing and editing skills to craft high-quality, conversion-driving copy, with experience following brand style guidelines.

• Demonstrated success leveraging the latest industry trends to drive audience growth and engagement through creative and innovative social media strategies.

• Strong project management and organizational skills to bring creative and innovative ideas to life.

• Experience establishing a social listening program to monitor competitor and category conversations and deliver timely insights.

• Experience with analytics tools and performance measurement to inform optimization efforts with data-driven insights.

You’ll get bonus points for bringing:

• Experience developing multimedia content like graphics and videos for social media campaigns, leveraging tools like Canva or CapCut.

• Experience building social media strategy for emerging platforms.
• Experience implementing a SSO process.
• Experience developing and driving an executive thought leadership program.
• Experience with paid media or collaborating with paid media teams.

Here’s how we’ll measure success:

• Build and grow a social media presence that strengthens Salsify’s brand, expands our reach, and deepens engagement with our target audiences.

• Create compelling content and meaningful conversations that position Salsify as a trusted voice and thought leader in the evolving commerce landscape.

• Develop a thriving community of customers, prospects, partners, and industry influencers who actively engage with our brand and contribute to category conversations.

• Elevate executive visibility and thought leadership by helping leaders build authentic, influential social media presences.

• Bring a spirit of experimentation and innovation to our social media programs, continuously identifying new opportunities to engage audiences and drive impact.

• Use insights, trends, and performance data to evolve our strategy and ensure social media remains a strategic driver of awareness, influence, and business growth.

What we have for you:

• Competitive Salary - At Salsify, we strive to offer generous benefits packages that are meaningful and unique, aimed at meeting
  the diverse needs of our employees around the globe. Our strategy is to offer a competitive salary, by paying above-average market rates
• Open Vacation Policy - You have 22 vacation days per year. We trust our employees to be responsible. This means that if you need more time off, you are allowed to take it
• Equity - Everyone gets a piece of the pie - Salsify grants every full-time employee equity
• Medical, Dental, Vision Insurance - We offer a competitive individual and family plan through Multicare
• Life Plan - in case of death or permanent disability
• Meal Allowance - 9,60€ per worked day
• Remote Allowance - 25€ per month
• Referral Bonuses - A 2500€ bonus is rewarded to employees who assist in finding qualified candidates that turn into successful hires
• Unplug Days - We have heard how valuable it is to pick some days and shut down so that everyone can unplug and not worry about what they are missing. You can expect a handful of days throughout the year that are considered ‘company closed’ Salsify Unplug days
• Virtual + In-person Events - By hosting virtual educational webinars, team-building events, volunteer opportunities, and more, employees are able to keep in touch with their coworkers and give back to our community
• Talkspace & Employee Assistance Programs - We have partnered with Talkspace to give employees easy access to licensed mental health providers for counseling and therapy support. In addition to Talkspace, our Global EAP through Workplace Options also provides access to counseling sessions and support services to help employees navigate both work and home life at no cost to you

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