Sr. Campaign Operations Manager - Lifecycle

About the role:

We are looking for a highly motivated and skilled Senior Campaign Operations Manager to join our global Marketing Operations team. This role is a vital part of our global operations delivery hub, focused on supporting our Marketing team across North America, Latin America, and EMEA. The successful candidate will be a key driver of growth and impact, responsible for developing and optimizing compelling, data-driven journeys that engage diverse audiences. Collaboration with cross-functional teams and the ability to innovate, optimize, and scale campaigns for exceptional results are essential for success in this role.

You will collaborate closely with the Customer and Lifecycle Marketing teams to implement customer journeys designed to engage customers throughout every stage, driving value and creating impactful moments. You will be the primary builder in our Iterable instance, moving beyond day-to-day execution to influence broader direction and ensure our technical systems anticipate future customer needs.

This is a remote position open to candidates residing in Canada.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact – helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

• Build Compelling and Scalable Customer Journeys: Create, track, and improve on email marketing sequences and lead nurture tracks. Leverage marketing automation platforms (Iterable, Marketo) integrated with CRM systems (e.g., Salesforce) and data platforms (e.g., Hightouch as CDP) to ensure data consistency and effectiveness in campaign execution.
• Drive Continuous Improvement: Enhance the efficiency and impact of campaign operations by consistently refining solutions and processes. Proactively identify and eliminate bottlenecks that impede the Lifecycle Marketing team's productivity, with a focus on implementing automation and/or AI solutions.
• Collaborate Cross-Functionally: Partner with individuals across Marketing, Customer Success, BizTech, and beyond to align campaigns to business goals and strategies.
• Keep a High Bar: Ensure content, audiences, and journeys are accurate and aligned with intended outcomes. Quality assurance must be applied to all assets and personalization.
• Be Intellectually Honest: Analyze key metrics such as conversion rates, click-through rates, and ROI to provide data-driven recommendations to stakeholders for improved campaign performance.
• Test and Iterate: Implement A/B testing and other experimentation techniques to improve campaign effectiveness. Catalogue and share learnings and codify best practices.

• Embody our Values: Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• 8+ years hands on email marketing, campaign operations or digital marketing experience, at a high growth B2B tech company.
• Successful ownership of campaign execution in Iterable or similar marketing automation tooling (e.g. Marketo, Eloqua, Hubspot, Pardot) including managing intake process, audience segmentation, program build out, content production, and QA workflows.
• Experience managing campaigns across multiple regions, ensuring localization and alignment with targets while maintaining globally consistent brand messaging.
• Thorough understanding of email compliance regulations (e.g., GDPR, CAN-SPAM, CASL) and data privacy best practices.
• Experience evaluating campaign performance metrics and using A/B testing, personalization, and content optimization to improve outcomes.
• Passionate about leveraging technology to drive innovation and efficiency.
• Highly organized with exceptional attention to detail.
• Ability to evaluate and prioritize initiatives based upon context and expected ROI.
• Strong written and verbal communication skills and great collaborator with cross-functional teams.

An ideal candidate also has:

• Iterable certified (foundations or above) and Marketo certified (expert or above).
• Intermediate to advanced user of Salesforce, Hightouch, Zoom, Contentful, and Splash.
• Experience leveraging AI to increase efficiency and have built an agent.
• Hands on experience with Copy.ai, Gumloop, Airtable AI, and Gemini is a big plus.
• Proficiency with HTML and CSS.