Lead Product Marketing Manager
•Goodparty· 11h
📣 Marketing⏰ Full-time🎯 Lead / Principal💰 $156k-185k🇺🇸 USA
11h ago
Scale Army Careers·about 16 hours ago
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a premium photography lab that has been serving professional photographers for over 20 years. Renowned for exceptional craftsmanship and outstanding customer experience, the company has built its reputation through quality, long-term relationships, and word-of-mouth referrals rather than heavy reliance on paid advertising. As the business continues to grow, they are seeking a Digital Marketing Manager to lead strategic marketing initiatives, optimize digital performance, and drive sustainable business growth while preserving the integrity of their premium brand.
The Digital Marketing Manager will be responsible for developing and executing data-driven digital marketing strategies that support long-term business growth. The Digital Marketing Manager will oversee marketing analytics, website optimization, SEO, customer engagement, email marketing, brand stewardship, and cross-functional collaboration while providing strategic direction for marketing initiatives and ensuring consistent execution across all digital channels. This role is ideal for someone who enjoys combining strategic thinking, analytics, and leadership to improve marketing performance and customer experience.
Fully Remote | 9:00 AM - 5:00 PM PST
Develop and execute digital marketing strategies that support long-term business growth.
Identify opportunities to increase qualified website traffic, customer engagement, and revenue through organic marketing initiatives.
Build quarterly marketing roadmaps aligned with company objectives.
Evaluate marketing performance and recommend new growth initiatives based on customer insights and market trends.
Ensure marketing initiatives are executed consistently and aligned with business priorities.
Monitor website performance, customer behavior, and campaign effectiveness using Google Analytics and other reporting tools.
Track KPIs including website traffic, conversion rates, customer engagement, email performance, and campaign ROI.
Translate marketing data into actionable business recommendations.
Build dashboards and performance reports for leadership.
Identify opportunities to improve website performance, lead generation, and customer conversion.
Analyze customer behavior across the website to identify friction points and optimization opportunities.
Recommend improvements to landing pages, messaging, and user experience.
Collaborate with internal and external resources to implement website enhancements.
Continuously optimize the customer journey to improve conversions and retention.
Develop SEO and content strategies that increase organic website traffic.
Oversee email marketing campaigns, newsletters, and customer communications.
Ensure consistent messaging across all digital marketing channels.
Evaluate new opportunities to increase customer engagement without relying heavily on paid advertising.
Protect and strengthen the company's premium brand identity.
Review marketing materials and creative assets before publication.
Ensure all digital communications align with established brand guidelines.
Partner with leadership to maintain a consistent brand voice across every customer touchpoint.
Provide strategic direction and prioritization for the Marketing Assistant.
Collaborate with leadership to align marketing initiatives with business objectives.
Support cross-functional initiatives including product launches and promotions.
Build processes that improve accountability, project management, and marketing execution.
5+ years of experience in Digital Marketing, Growth Marketing, or Marketing Management.
Experience developing and executing multi-channel digital marketing strategies.
Experience using marketing analytics to drive business decisions.
Experience with SEO, website optimization, email marketing, and customer acquisition strategies.
Experience building marketing reports and dashboards.
Experience leading marketing initiatives and collaborating across departments.
Strong understanding of digital marketing strategy.
Experience with Google Analytics (GA4).
Experience with Google Search Console.
Strong knowledge of SEO best practices.
Experience with email marketing platforms.
Experience with CRM systems.
Experience creating marketing dashboards and performance reports.
Strong analytical and problem-solving skills.
Strong project management and organizational abilities.
Excellent written and verbal communication skills.
Ability to translate marketing data into actionable business insights.
Strong leadership and stakeholder management skills.
Marketing initiatives are consistently planned, prioritized, and executed on schedule.
Website traffic, customer engagement, and conversion performance improve through continuous optimization.
Leadership receives meaningful reporting that supports strategic decision-making.
Marketing opportunities are proactively identified and implemented.
Brand consistency is maintained across every customer interaction.
Marketing initiatives contribute directly to measurable business growth.
This is an exciting opportunity to lead digital marketing strategy for a respected premium brand with an established reputation and loyal customer base. As the Digital Marketing Manager, you'll have the opportunity to influence business growth through data-driven marketing, optimize the customer journey, strengthen brand presence, and work closely with leadership to shape the future of the company's digital strategy.
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