DTC Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is an early-stage direct-to-consumer (DTC) company preparing to launch a new physical product designed for online sales. With brand development and packaging nearly complete, the company is entering a critical pre-launch stage focused on building awareness, establishing its digital presence, and generating early market traction.

The founding team brings strong business experience and is seeking its first dedicated marketing hire to translate the brand vision into a scalable go-to-market strategy. Social media and digital channels will serve as primary growth drivers, with a strong emphasis on storytelling, short-form content, brand awareness, and performance-driven execution.

Role Overview

The DTC Marketing Specialist will be responsible for developing and executing the company’s early-stage marketing strategy ahead of product launch. This role will own go-to-market planning, brand awareness initiatives, social-first content strategy, early paid media efforts, performance analysis, and foundational marketing processes.

As the company’s first dedicated marketing hire, the Marketing Manager will work directly with the founders and balance strategic planning with hands-on execution. The ideal candidate has experience launching or scaling consumer or DTC brands, understands how to build traction through social and digital channels, and is comfortable independently taking marketing initiatives from concept through execution and optimization.

Location

Fully Remote | 9:00 AM - 5:00 PM PST

Key Responsibilities

Go-to-Market Strategy & Launch

• Develop and execute a comprehensive go-to-market marketing strategy ahead of product launch.

• Translate business and brand objectives into actionable marketing priorities and initiatives.

• Establish a clear pre-launch and post-launch marketing roadmap.

• Define measurable marketing KPIs to evaluate awareness, engagement, acquisition, and conversion.

• Identify and test potential growth opportunities to determine which channels and strategies can scale after launch.

Social Media & Short-Form Content

• Develop and oversee a social-first content strategy across Meta, Instagram Reels, TikTok, and similar platforms.

• Build a consistent short-form content publishing cadence designed to generate awareness and audience engagement.

• Develop content ideas and storytelling approaches that communicate the brand and product effectively.

• Manage content calendars and ensure marketing activities remain organized and aligned with launch priorities.

• Coordinate creative production required to support social media and broader marketing initiatives.

• Identify emerging social media trends and relevant opportunities for the brand.

Brand Awareness & Storytelling

• Build early brand awareness through consistent positioning, messaging, and storytelling.

• Translate the founders’ vision into marketing initiatives that resonate with target consumers.

• Ensure marketing communications maintain a cohesive brand identity across digital channels.

• Develop initiatives designed to establish a recognizable market presence ahead of launch.

• Continuously refine messaging based on audience response and performance insights.

Paid Media & Growth Testing

• Launch and manage early paid media campaigns when appropriate.

• Develop initial campaign tests across relevant acquisition channels.

• Test audiences, messaging, creative concepts, and other campaign variables.

• Monitor campaign performance and identify opportunities for optimization.

• Use early results to determine which acquisition approaches have the strongest potential to scale.

• Balance paid acquisition initiatives with organic brand-building efforts.

Analytics & Performance Optimization

• Track marketing performance across social media, content, paid media, and other digital initiatives.

• Establish reporting structures and measurable KPIs for marketing activities.

• Analyze campaign and audience data to identify trends, opportunities, and areas for improvement.

• Translate performance data into actionable recommendations.

• Continuously test and iterate marketing initiatives based on results.

Founder Collaboration & Marketing Operations

• Work directly with the founders to align marketing priorities with broader business objectives.

• Take ownership of marketing initiatives from planning through execution.

• Establish foundational marketing processes, workflows, and reporting structures.

• Maintain visibility into marketing priorities, progress, performance, and upcoming initiatives.

• Identify resources, systems, and processes needed to support marketing as the company grows.

• Help build a scalable marketing foundation that can support future team expansion.

Qualifications

Experience

• 3–4+ years of experience in digital marketing, growth marketing, brand marketing, or a related role.

• Experience launching or scaling a consumer or DTC brand is strongly preferred.

• Experience developing and executing social-first marketing initiatives.

• Hands-on experience with Meta and short-form content ecosystems.

• Experience developing brand awareness and audience growth initiatives.

• Experience supporting or managing paid media campaigns and performance optimization.

• Experience working in an early-stage or fast-moving environment is highly valuable.

Skills

• Strong understanding of DTC and consumer marketing principles.

• Strong knowledge of Meta, Instagram Reels, TikTok, and short-form content strategies.

• Ability to develop and manage content calendars and coordinate creative production.

• Strong understanding of brand positioning, storytelling, and audience development.

• Ability to launch, monitor, and optimize early paid media initiatives.

• Strong analytical skills with the ability to establish KPIs, interpret performance data, and translate insights into action.

• Ability to balance long-term marketing strategy with hands-on day-to-day execution.

• Strong organizational and project management capabilities.

• Excellent communication skills and ability to collaborate directly with founders.

• Ability to independently own marketing initiatives from concept through execution and optimization.

What Success Looks Like

• A clear and differentiated brand presence is established ahead of product launch.

• A consistent short-form content publishing cadence is established across priority social platforms.

• The brand generates early audience growth, awareness, and engagement.

• A clear marketing roadmap and measurable KPIs guide pre-launch and post-launch execution.

• Initial acquisition and conversion channels are tested and validated through structured experimentation.

• Marketing decisions are consistently informed by performance data and audience insights.

• Foundational marketing processes, workflows, and reporting systems are established.

• The marketing function is positioned to scale as the company grows.

Opportunity

This is an opportunity to join a consumer brand at its earliest stage and directly influence how it enters the market. As the DTC Marketing Specialist, you will have meaningful ownership over go-to-market strategy, social media, content, paid acquisition, and the foundational systems that support future growth.

For a hands-on marketer who enjoys building from the ground up, working directly with founders, and combining brand storytelling with performance-driven execution, this role offers significant opportunity to shape the company’s long-term marketing function.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets