Scale Army Careers·about 23 hours ago
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Client Overview
Our client is a growing lifestyle and wall art Shopify brand with a strong visual identity and an expanding digital presence. They operate at the intersection of creative content and data-driven ecommerce, leveraging platforms like Shopify, Klaviyo, Pinterest, and GA4 to scale their online store. The team is founder-led, fast-moving, and deeply invested in building a brand that resonates with customers across multiple touchpoints — from product pages and email flows to social media and SEO. This is a company where operational excellence meets creative execution, and where talented contributors have a direct impact on growth outcomes.
Role Overview
The eCommerce Coordinator will serve as a key operational partner to the founder, supporting the day-to-day management and growth of a Shopify-based lifestyle brand. This role blends ecommerce operations, SEO, analytics, CRM, and content execution into a single hands-on position with broad exposure across the business. The eCommerce Coordinator will track performance metrics, optimize product pages and email campaigns, and help execute social media content — all while maintaining the operational systems that keep the store running smoothly.
Location
Fully Remote (Work from Home) | 30h/week
Key Responsibilities
Shopify & Ecommerce Operations
Maintain and update product SKUs, collections, landing pages, navigation, and internal linking within Shopify.
Manage product images, descriptions, and quality assurance checks across the catalog.
Support CRO by identifying friction points and improving the overall user experience.
Monitor site maintenance and review management tools such as Judge.me.
Product Page Optimization & SEO
Optimize meta titles, descriptions, and alt text for products and collections.
Manage Booster SEO integration and implement recommendations.
Oversee blog optimization and internal linking strategies.
Support AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) initiatives.
Analytics & Reporting
Track key metrics via Shopify, GA4, Pinterest, and Klaviyo.
Analyze add-to-cart, checkout, purchase events, and product performance data.
Deliver weekly KPI dashboards and actionable insights to leadership.
CRM & Email Marketing
Support Klaviyo campaign setup, segmentation, and subscriber growth initiatives.
Assist with email flows, lifecycle campaigns, and performance reporting.
Help optimize email campaigns based on analytics insights.
Growth Marketing & Content
Pinterest: create, schedule, and optimize pins; track performance against KPIs.
Instagram & TikTok: schedule content, support creation, and monitor engagement.
Develop content pillars, research trends, and ideate campaigns aligned with brand identity.
Contribute to community engagement and user-generated content (UGC) initiatives.
Customer Service & Business Support
Manage customer emails and inquiries, resolving shipping or product-related issues.
Monitor customer experience and keep FAQs updated and accurate.
Maintain SOPs and provide administrative ecommerce support as needed.
Qualifications — Experience
1–2 years of experience in ecommerce operations, content support, or growth marketing.
Hands-on experience with Shopify and ecommerce platforms is required.
Demonstrated ability to execute operational tasks and track performance metrics consistently.
Experience working with Klaviyo or similar email marketing platforms is a strong plus.
Familiarity with GA4, Pinterest Analytics, or other reporting tools is advantageous.
Experience with lifestyle, travel, home décor, or ecommerce brands is a nice-to-have.
Exposure to AEO/GEO concepts or blog publishing is a bonus.
Qualifications — Skills
Highly organized with strong attention to detail across multiple concurrent workstreams.
Proactive and self-directed — able to identify what needs to be done and execute without constant direction.
Analytically minded with comfort interpreting data and translating it into actionable recommendations.
Creative collaborator with an eye for visual content and brand consistency across social platforms.
Strong written skills for customer-facing communications and content support.
Comfortable maintaining SOPs, change logs, and project documentation with accuracy and consistency.
Adaptable and eager to learn across a broad range of ecommerce functions simultaneously.
What Success Looks Like
Shopify catalog, collections, and product detail pages maintained accurately and up to date.
Metadata and alt text consistently optimized for SEO across products and collections.
Customer inquiries managed promptly and resolved professionally.
Content and social media campaigns executed on schedule across Pinterest, Instagram, and TikTok.
Weekly KPI reporting delivered with actionable insights to support leadership decisions.
Project tracking, change logs, and team communication maintained proactively and consistently.
Opportunity
This role offers broad exposure to every dimension of a scaling ecommerce brand — from operations and SEO to email marketing, social content, and analytics — all within a visually-driven lifestyle company. The eCommerce Coordinator will work directly alongside the founder, gaining real influence over strategic decisions and the opportunity to build tangible skills across multiple high-demand disciplines. High performers will have a clear path to grow into advanced ecommerce, marketing, or operational leadership roles as the brand scales.
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