Lead Generation Representative

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a network-driven organization that delivers consultative, high-ticket programs and services to multi-location consumer businesses. Their approach is relationship-led, trust-based, and focused on long-term outcomes rather than transactional sales. The team operates with high standards around qualification, positioning, and data integrity, emphasizing disciplined outbound strategy and thoughtful prospect engagement.

Location

Fully remote | 9 AM - 5 PM EST

Role Overview

The Lead Generation Representative will run top-of-funnel outbound outreach and lead qualification for a consultative, high-ticket suite of programs and services. This role owns outbound execution across email and LinkedIn, qualifies prospects against a defined ICP, maintains rigorous CRM hygiene in HubSpot, and books qualified meetings for leadership. The role requires strong judgment, structured thinking, and a disciplined approach to qualification in environments where not all signals are publicly visible.

Key Responsibilities

Lead Generation & Research

• Source and research new leads using LinkedIn, web research, industry sources, and lead list providers

• Build and maintain targeted prospect lists aligned with the defined ICP

• Verify company details and identify relevant decision-makers

• Prioritize accounts based on indicators such as number of locations, business type, and market presence

Outbound Outreach (Email & LinkedIn)

• Execute outbound sequences across email and LinkedIn using approved messaging frameworks

• Personalize outreach and manage structured follow-ups

• Engage prospects professionally through comments, connection requests, and direct messages while maintaining brand tone

Lead Qualification (ICP Fit & Intent)

• Qualify leads using LinkedIn and web research against ICP criteria, including:

  • Number of locations

  • Business type (fitness, wellness, beauty, spa; brick-and-mortar)

  • Operating region and time zone fit

  • Decision-maker role and relevance

  • Team size or workforce signals (when available)

  • Budget or intent indicators (when discoverable)

• Apply structured dispositioning:

  • Qualified (book meeting)

  • Nurture (route to follow-up or resources)

  • Disqualify (document reason clearly)

HubSpot CRM Management

• Maintain complete and accurate records in HubSpot, including:

  • Contact and company data

  • Source attribution

  • Lead status, lifecycle stage, and disposition

  • Activity logs and concise qualification notes

• Ensure all outreach and qualification activity is visible and auditable

• Support list hygiene through deduplication, segmentation, and cleanup

Appointment Setting & Discovery

• Book qualified meetings for leadership or sales calls

• Conduct short qualification calls (10–15 minutes) when required

• Provide detailed handoff notes so sales conversations start with full context

Qualifications

Experience

• 3+ years of experience in an SDR or BDR role focused on outbound lead generation

• Hands-on experience working inside HubSpot, including sequences, list segmentation, and contact management

• Experience qualifying leads against a defined ICP using imperfect or partial data

Skills

• Strong written and spoken English with the ability to produce clear, professional outreach copy

• Comfort operating in consultative sales environments where trust and credibility matter

• Strong judgment, structured thinking, and the ability to justify qualification decisions

• High responsiveness, strong follow-through, and ability to work independently

• Familiarity with LinkedIn Sales Navigator and outbound list workflows

• Comfort collaborating with executives and operating under high communication standards

• Precision and discipline in CRM hygiene and follow-up

• Coachable, data-driven, and willing to challenge assumptions constructively

Opportunity

This role offers the chance to operate as a true consultative SDR, working closely with leadership on outbound strategy, qualification standards, and messaging. You’ll gain exposure to complex decision-making environments, develop strong judgment in ICP-based sales, and have direct impact on pipeline quality in a high-trust, high-standards organization.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets