Lead Product Marketing Manager
•Goodparty· 18h
📣 Marketing⏰ Full-time🎯 Lead / Principal💰 $156k-185k🇺🇸 USA
18h ago
Scale Army Careers·8 days ago
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a fast-growing skincare company with a highly engaged community of over 150,000 followers across multiple digital platforms. Operating in the beauty and wellness industry, they offer premium skincare products inspired by Traditional Chinese Medicine alongside educational content, online courses, and clinical services that empower women to achieve healthier skin through science-backed solutions. As the company continues to scale, they are seeking a Performance Marketing Lead to drive customer acquisition, optimize conversion rates, and accelerate online revenue growth.
The Performance Marketing Lead will own the company's e-commerce growth strategy by leading paid media optimization, conversion rate optimization (CRO), and performance reporting while collaborating with agencies and internal stakeholders. The Performance Marketing Lead will initially focus on Meta advertising, Shopify optimization, and funnel improvements before expanding into broader e-commerce leadership, including agency management and team growth. This role is ideal for someone who thrives in fast-paced startup environments, enjoys combining strategy with hands-on execution, and is passionate about driving measurable business growth.
Fully Remote (Work from Home) | 9:00 AM – 5:00 PM EST
Own and optimize Meta advertising campaigns to improve performance and scale ad spend.
Monitor campaign performance and optimize budgets, targeting, creatives, and bidding strategies.
Build dashboards that provide visibility into marketing performance and business KPIs.
Develop high-performing creatives using existing marketing assets.
Execute structured A/B tests to improve campaign efficiency and return on ad spend.
Build and optimize Shopify landing pages.
Conduct A/B testing across landing pages, messaging, and user experiences.
Identify and eliminate funnel drop-off points from acquisition through checkout.
Improve Average Order Value (AOV), Conversion Rate (CVR), and email capture performance.
Optimize overall ecommerce user experience to maximize revenue.
Evaluate current paid media agency performance.
Recommend improvements or replacement of agency partners when appropriate.
Source and manage external freelancers or vendors.
Ensure agencies remain aligned with campaign objectives and KPIs.
Develop scalable processes for vendor management and performance evaluation.
Develop reporting dashboards that track key ecommerce metrics.
Monitor campaign performance and identify optimization opportunities.
Analyze performance trends and provide strategic recommendations.
Report on KPIs including ROAS, CVR, AOV, and revenue growth.
Support data-driven decision-making across marketing initiatives.
Maintain existing Klaviyo automation flows.
Perform quality assurance on welcome series, abandoned cart, and post-purchase flows.
Update audience segments when needed.
Support minor copy and creative updates using approved templates.
3+ years of hands-on e-commerce experience.
Experience directly managing paid media campaigns.
Experience optimizing ecommerce conversion rates (CRO).
Experience managing Meta advertising campaigns.
Experience working with CPG brands.
Experience optimizing Shopify storefronts and landing pages.
Experience conducting A/B testing.
Experience managing marketing agencies or external vendors.
Experience building marketing dashboards and reporting systems.
Experience working in startup or high-growth environments.
Experience supporting beauty, skincare, wellness, or female-focused brands is preferred.
Strong understanding of ecommerce growth strategies.
Strong understanding of paid media optimization.
Strong understanding of conversion rate optimization (CRO).
Strong analytical and reporting skills.
Ability to identify funnel leakage and optimize customer journeys.
Excellent communication and stakeholder management skills.
Strong project management and organizational skills.
Experience with Meta Ads.
Experience with Shopify.
Experience with Klaviyo.
Experience with reporting dashboards.
Experience with A/B testing.
Meta advertising consistently achieves or exceeds target ROAS while supporting increased ad spend.
Conversion rates, Average Order Value, and overall site performance improve month over month.
Agency partnerships are effectively optimized or replaced when necessary.
Reporting dashboards provide clear visibility into marketing performance.
Ecommerce systems and processes support continued company growth.
Klaviyo automation flows remain optimized and up to date.
This is an exciting opportunity to join a rapidly growing skincare brand and play a critical role in scaling its ecommerce business. As the Performance Marketing Lead you'll have direct ownership over paid media, CRO, reporting, and growth initiatives while helping build the foundation for the company's long-term ecommerce success.
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