This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is seeking an experienced Social Media Manager to take ownership of content creation and platform management across key digital channels. The organization is focused on strengthening its brand presence across Meta and LinkedIn while expanding visibility within AI-driven search environments through Large Language Model Optimization (LLMO). This role plays a central part in driving engagement, improving share of voice, and aligning social strategy with broader marketing priorities.

Location

Fully remote | 8 AM - 5 PM EST

Role Overview

The Social Media Manager will lead content creation, publishing, scheduling, and performance tracking across Meta and LinkedIn platforms, while also supporting broader channel distribution. This role is responsible for implementing the content calendar, managing community engagement, and executing LLMO and citation initiatives to enhance brand visibility in AI-generated responses.

Key Responsibilities

Social Media Management

• Create and publish regular content across Instagram, Facebook, LinkedIn, TikTok, and YouTube based on strategic priorities

• Design visually compelling posts using Canva and Adobe Photoshop

• Write engaging, platform-specific copy aligned with target audiences and engagement goals

• Collaborate with the video editor to coordinate video content needs and provide creative direction

• Implement and optimize the content calendar provided by the Marketing Director, incorporating creative input

• Schedule and publish content using Hootsuite to ensure consistency

• Monitor engagement and performance metrics regularly

• Report on social media performance, engagement trends, and campaign effectiveness

• Respond to comments, messages, and community interactions in a timely and brand-appropriate manner

LLMO (Large Language Model Optimization) & Citation Management

• Monitor and manage citations provided by Athena HQ to maintain accurate and updated information

• Execute email outreach campaigns to editors and publications using established templates to enhance share of voice on AI platforms

• Track and report on LLM share of voice performance and citation impact

• Identify opportunities to improve brand visibility in AI-generated responses and strengthen overall SEO presence through LLMO

Community Engagement

• Monitor Reddit and other relevant forums daily for discussions related to bathroom renovations, DIY projects, and home improvement

• Respond to customer inquiries and participate in conversations using the brand voice

• Engage authentically within relevant online communities to build visibility and trust

Qualifications

Experience

• 3–5 years of professional experience in social media management and digital marketing

• Proven track record of creating engaging content for Instagram, Facebook, LinkedIn, TikTok, and YouTube

• Experience using Hootsuite or similar scheduling platforms

• Familiarity with LLMO, GEO (Generative Engine Optimization), and AI-powered search strategies preferred

Skills

• Strong copywriting skills with the ability to adapt tone across platforms and audiences

• Proficiency in Canva and Adobe Photoshop for visual content creation

• Ability to analyze and report on social media performance and LLM share of voice data

• Excellent written and verbal communication skills with strong attention to detail

• Comfortable managing email outreach and citation pitching efforts

• Strong organizational skills with the ability to manage multiple deadlines

• Self-starter capable of working independently and taking initiative

• In-depth understanding of social media analytics and performance optimization

What Success Looks Like

• Increased brand engagement and visibility through effective social media strategies

• Consistent, timely posting of engaging and on-brand content across platforms

• Strong community management that enhances loyalty and customer relationships

• Measurable improvement in LLMO share of voice and AI visibility

Opportunity

This role offers the opportunity to directly influence digital growth by combining creative content execution with emerging AI-driven visibility strategies. You will play a key role in strengthening brand authority, expanding community engagement, and enhancing presence across both traditional social platforms and AI-powered search environments.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets