You:

Seed is expanding fast into mass retail, Amazon, and new marketplaces, with a growing portfolio across gut, energy, sleep, pediatric, and daily nutrition. As we grow, the experience we build for our members is what ties it all together: the thing that turns a first encounter with Seed into a lasting, science-backed relationship.

This role exists to shape that experience. You'll help define what Seed's product experience should become, build the strategy to get there, and lead cross-functional teams to bring it to life through rapid experimentation and decisive execution. There's real surface area here — across how members discover Seed, how they engage over time, and how the experience evolves as our portfolio grows — and the autonomy to form a point of view on where you can drive the most impact.

This role reports to the VP of Digital Product and partners closely with Product Design, Engineering, Creative, Lifecycle Marketing, and Growth. It requires someone who leads with strategic conviction, moves with urgency, and treats Seed's product experience as a genuine differentiator — not a set of features to ship.

What You’ll Do:

• Own end-to-end strategy for your product area — whether that's the growth funnel (acquisition, conversion, activation) or the post-purchase member experience (engagement, retention, cross-sell) — defining what it should become, how it evolves, and what we build to make it real
• Develop and maintain a long-term product vision, working backward from an end-state to deliver compounding impact on company-level metrics, and translating Seed's science, brand, and retention goals into experiences that earn sustained engagement
• Set measurable goals tied directly to business KPIs — conversion, activation, LTV, rebill, retention — and own the outcomes, not just the roadmap
• Design and run short-cycle experiments that test real hypotheses about member behavior, generating signal rather than just shipping
• Partner with Product Design to set creative and strategic direction for member-facing experiences
• Collaborate across the growth-to-member handoff and cross-sell positioning, as members move from acquisition into a multi-product subscription relationship
• Contribute to multi-category portfolio expansion by exploring what members want and where the experience needs to evolve to support new products and channels
• Inform how Seed's owned digital experience evolves alongside emerging agentic commerce channels
• Present strategy and experiment results to leadership with clarity and conviction

Who You Are:

• 7+ years of product management experience, with significant depth in one or more of: growth, acquisition/conversion, subscription, retention, or post-purchase/member experience
• You've defined product strategy from ambiguity — not just optimized an existing surface, but articulated what it should become and built organizational conviction around your vision
• You lead cross-functional teams by setting strategic direction. Design, engineering, and brand partners look to you for the "what" and "why," not just the "when"
• You have experience in subscription or membership businesses at meaningful scale, and you understand that both growth and retention are fundamentally experience problems
• You're analytically fluent — comfortable with cohort analysis, LTV modeling, funnel metrics, and experiment design — and you use data to sharpen strategic bets, not just measure outputs. Familiarity with SQL and product analytics tools (e.g., Amplitude) is a strong plus
• You operate with urgency and proactive judgment. When work stalls, you reframe, escalate, or kill it — you don't let it drift
• You're opinionated and substantive, but intellectually honest. You form strong hypotheses, defend them with reasoning, and update them when evidence says otherwise
• You're a clear, structured communicator who can make complex strategy legible to senior stakeholders, cross-functional partners, and your own team
• Bonus: experience in DTC e-commerce, health/wellness, or premium consumer brands; familiarity with the Shopify ecosystem or subscription platforms; exposure to lifecycle/CRM systems (e.g., Klaviyo, Braze, Iterable), content-as-product, or personalization systems

Compensation:

The annual pay range for this full-time position is $180k-$195k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.