GTM Marketing Operations Manager

Link to role presentation video: https://www.loom.com/share/236699699aa04968bd7d28a55ac1318c

👋 Thanks for stopping by and learning more about this role at Sitemate! ✨🏗️

We’d love to hear from you 👩‍💻👩🏽‍💻🧑🏿‍💻👨🏻‍💻

📝 Overview

This role owns the marketing systems, automation, and operational plumbing that powers the top of the funnel. Sitting across Salesforce, Unify, and Freckle, the Marketing Operations Specialist ensures that small changes don’t cascade into broken flows, messy data, or lost leverage.

The goal of this role is to create scalable, programmatic marketing execution through clean configuration, automation, and well-documented playbooks—freeing up GTM Ops and the broader marketing team to move faster toward the next growth phase.

• Employment:

  • Salary: AU$60,000 - AU$90,000

About Sitemate

Sitemate builds best-in-class software for the built world - empowering construction, infrastructure, and industrial companies to work smarter and faster.

Our flagship product, Dashpivot, helps teams move their processes from paper and spreadsheets into powerful, digital workflows that can be used in the field on mobile or tablet. This enables companies to automate repetitive tasks, track progress in real time, and make better decisions every day.

We’ve achieved strong product-market fit - generating thousands of new monthly leads through word-of-mouth and organic marketing alone.

Backed by Blackbird, Australia and New Zealand’s #1 venture capital firm, and a graduate of the Startmate Accelerator, Sitemate has grown from 5 people in 2018 to over 150 across 18+ countries. Our team blends deep industry experience with cutting-edge product design to build tools that modernise one of the world’s largest and most essential industries.

Life at Sitemate

At Sitemate, you’ll join a team that values transparency, high velocity, hustle, diversity, and innovation - not as buzzwords, but as the principles we work by every day.

We move fast, communicate openly, and operate with trust and autonomy. You’ll have access to key company metrics, clear career development plans, and the opportunity to grow your career based on performance, not tenure.

We believe diverse teams build better products. Our team includes members from 18+ countries - 55% identify as coming from underrepresented ethnic backgrounds, 43% identify as female, and our team spans ages 22–51.

How We Work

• Transparency: Monthly All-Hands meetings share updates on metrics, customer stories, hiring plans, and financial performance. Every session also includes a “Life Story” from one team member - building genuine connection and understanding across our global team.

• High Velocity: We use best-in-class, integrated systems to eliminate manual work and give you the information you need to make fast, high-quality decisions.

• Hustle: You’ll be rewarded for performance. Seven of our last ten pay increases were proactive - driven by results, not requests.

• Autonomy: We focus on outcomes, not hours. You’ll have flexibility to manage your day, with no time monitoring or unnecessary meetings.

• Collaboration: You’ll work closely with talented teammates across engineering, product, design, marketing, sales, and customer success - sharing ideas and learning together every day.

What We Offer

• Competitive, performance-based remuneration

• Equity options - own a piece of what you’re helping to build

• 20 days paid annual leave, plus sick, carer’s, and compassionate leave

• Parental leave - 16 weeks for primary and 6 weeks for secondary carers (including adoption and stillbirth support)

• Learning & Development - professional growth budget and transparent career plans

• Laptop and home office setup budget

• Flexible work - remote or hybrid options, plus the ability to work from anywhere for several weeks each year

• Community & Connection - weekly catered lunches, global offsites, and “Life Story” sessions

Equal Opportunity

We’re proud to be an equal opportunity employer. Sitemate welcomes applicants of all genders, ethnicities, ages, sexualities, and abilities. Our team’s diversity is one of our greatest strengths, and we’re committed to ensuring an inclusive environment where everyone can thrive.

Learn More About Sitemate

🎧 Podcasts

• 2024: CEO Hartley Pike on scaling Sitemate, diversity, and culture

• 2023: CMO Lance Hodgson on accelerating your career

• 2022: CTO Tim Bray on building quality features that solve real customer problems

💬 Want to know what it’s like to work at Sitemate? Hear it straight from the team: People of Sitemate
⭐ Read what our customers say: G2 Crowd, Trust Radius
🎥 Team Offsites: 2022, 2023, 2024, 2025

🔧 Day-to-Day

• Own configuration, maintenance, and optimisation of marketing systems across Salesforce, Unify, Freckle, and adjacent tools

• Build, stitch, and maintain automations (e.g. lead flows, routing, intent-triggered outbound, campaign enablement)

• Ensure data integrity and tightness across the top-of-funnel as new channels, programs, and tweaks are introduced

• Partner with Marketing and GTM Ops to translate strategy, playbooks, and frameworks into executable systems

• Switch programs on/off, iterate flows, and clean up legacy or broken logic with a systems-first mindset

• Document systems, use cases, and operating procedures to create repeatability and leverage

⚡ Challenges

• Small upstream changes can cascade quickly through Salesforce and break downstream processes if not tightly managed

• Scaling marketing channels and SDR headcount increases system complexity at the top of the funnel

• Balancing speed of experimentation with system stability and data quality

✅ Who This Role is For

• Someone who enjoys being “in the weeds” of config, automation, and system logic

• A systems- and automation-oriented operator who likes building the glue and piping behind the scenes

• A profile coming from CRM Ops, GTM Ops, or Marketing Operations who thrives on structured, programmatic work

🚫 Who This Role is Not For

• Someone primarily motivated by creative copywriting or campaign ideation

• A role expecting high-touch leadership or taste-driven decision-making (design/copy-led)

🎯 Skills & Tools

Must Have:

• Strong Salesforce admin or configuration experience (certification a plus)

• Proven experience building and maintaining automations and operational workflows

• Systems thinking: ability to anticipate downstream impacts of upstream changes

Nice to Have:

• Experience with Unify (intent signals, outbound workflows)

• Experience with Freckle or similar enrichment / data tooling

• Comfort using Zapier or similar tools to connect systems

Essential Tools:

• Slack

• Salesforce

• Zapier

• Unify

• Freckle

• ChatGPT

Bonus Tools:

• Wordpress

• Clause

• Other Automation Tooling (Make)

PLEASE Note:

• We do not use recruitment partners or services, so please save your time and don't reach out