What You'll Do

Own & Grow National Foodservice & Alternative Channel Business

• Lead the national strategy for Foodservice and Alternative Channels, identifying priority sub-channels, customers, and growth opportunities.
• Build and maintain relationships with national and regional foodservice operators, distributors, brokers, and key partners.
• Serve as the primary owner of national account negotiations, programs, and long-term partnerships.
• Bring a brand-builder mindset - balancing new business development with sustainable, profitable growth.

Channel Strategy

• Identify high-priority accounts and build a targeted pipeline for each channel.
• Ensure channel-appropriate formats, pricing strategies, and margin targets that support both customer needs and company profitability.
• Evaluate new formats, pack sizes, and channel-specific opportunities to unlock incremental distribution and velocity.
• Monitor channel performance and competitive dynamics to continuously refine strategy.

Build & Execute Annual Business Plans

• Develop and lead annual channel business plans aligned with company revenue, distribution, and profitability goals.
• Set clear KPIs and track performance against goals, proactively identify risks and opportunities.
• Partner cross-functionally with Marketing, Operations, Finance, and Supply Chain to ensure successful execution.

Manage Trade & Promotional Strategy

• Oversee trade spend and promotional strategy within Foodservice/Alt channels, ensuring efficient use of funds.
• Conduct post-program analysis to evaluate ROI and inform future planning.
• Balance growth initiatives with disciplined financial management.

People Leadership & Team Development

• Directly manage, mentor, and develop the Alternative Channel Sales Manager, providing clear priorities, coaching, and growth opportunities.
• Establish clear roles, goals, KPIs, and expectations to support execution at both national and regional levels.
• Foster a positive, collaborative, and accountable team culture.

Broker & Distributor Partnership Management

• Collaborate with distributor and broker partners to ensure strong execution and coverage across the country.
• Set clear KPIs and utilize scorecards to track performance and hold partners accountable.
• Lead regular business reviews and implement action plans to address gaps or unlock opportunities.

Forecasting & Cross-Functional Collaboration

• Deliver accurate, data-driven forecasts to support production planning, inventory management, and financial forecasting.
• Leverage distributor reporting, customer insights, and internal tools to improve forecast accuracy over time.
• Share insights and recommendations with senior leadership to inform broader company strategy.

Represent SkinnyDipped in the Field

• Attend customer meetings, industry events, and trade shows as needed to support business growth.
• Travel up to ~40–50% as required.

What You’ll Bring

• Bachelor’s degree required.
• 5-10 years of CPG sales experience, with meaningful exposure to non-traditional or foodservice channels
• Proven success building and scaling national accounts or emerging channels.
• Experience developing channel strategy, pricing architecture, and customer-specific programs.
• Experience working with brokers and distributors
• Prior people management experience strongly preferred.
• Experience with better-for-you, snack, or food brands a plus.

Skills & Strengths

• Strategic thinker with strong executional follow-through.
• Strong financial and analytical skills, including pricing, forecasting, and trade spend management.
• Excellent communication and negotiation skills, with the ability to influence internally and externally.
• Highly organized, proactive, and comfortable operating in a fast-moving, entrepreneurial environment.
• Collaborative leadership style with a roll-up-your-sleeves mentality.

Why You’ll Love Working Here

• Competitive salary
• Annual performance bonus
• Equity opportunity
• Excellent medical, dental, and vision benefits
• 401(k)
• 3 weeks paid vacation + 14 paid holidays
• Paid parental leave
• Paid time off to volunteer
• Wellness & technology stipends
• Fun, entrepreneurial culture with room to make a real impact