Principal Change Activation Partner, Center for Daring Leadership
•BetterUpHybrid· 11h
📣 Marketing⏰ Full-time👔 Executive💰 $184k-255k🇺🇸 San Francisco, USA
11h ago
Socure·28 days ago
Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.
We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.
WHY SOCURE
Socure’s mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital world. The problems we solve sit at the intersection of trust, technology, and human impact; touched every day by millions of people, hundreds of enterprises, and every major industry vertical. We build AI-driven identity verification and fraud prevention infrastructure that enterprises depend on when the stakes are highest.
We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and hold a high bar for themselves and their work. At Socure, everyone is a builder. Every leader rolls up their sleeves. If you thrive in high-growth environments where the opportunity is massive and the work is hard, keep reading.
ABOUT THE ROLE
Socure has the industry leading identity and fraud infrastructure. What we need now is an exceptional product marketing leader who can transform how we talk about Socure shifting from product-centric feature documentation to outcome-driven, solution-based storytelling that resonates with economic buyers, accelerates revenue, and creates undeniable market differentiation.
As the Head of Product Marketing, you’ll report directly to the global CMO and lead a team of 11 across the full PMM function. This is a true executive role: you’ll set the strategic vision, build the frameworks, own the narrative, and be in the room, and on the stage, when it matters most. You’re not managing a function from the sidelines. You’re driving the function from the front.
You understand that the best product marketing is built on buyer outcomes, not product capabilities. You speak Force Management frameworks, or become immediately fluent in it. You know the difference between messaging that checks a box and messaging that changes a pipeline. And you believe that product marketing is one of the highest-leverage functions in any company that dares to compete and win.
The Core Transformation You’ll Drive: Socure’s product marketing today speaks in features and capabilities. You’ll architect and lead the shift to value-based, solution-oriented messaging. This must be grounded in buyer outcomes, positive business results, and the competitive differentiation that makes Socure the only choice worth making.
WHAT YOU’LL DO
Build Socure’s Value-Based Messaging Architecture
Develop and own a company-wide messaging framework grounded in Force Management’s Command of the Message methodology. You’ll define positive business outcomes, required capabilities, defensible differentiators, and proof points that align the commercial COE around a single, powerful value narrative.
Lead Solution and Outcome-Based Positioning
Transform product positioning from feature catalogs to solution narratives, mapping Socure’s platform to the strategic priorities of economic buyers across verticals. Define clear before/after buyer journeys that articulate measurable business impact, not product specs.
Own Storytelling Across the Portfolio
Set the narrative standard for every product, solution, and GTM motion at Socure, from board presentations and investor decks to sales plays, product launches, analyst briefings, and thought leadership. If Socure is saying it publicly or internally, the story starts with you.
Drive GTM Strategy and Product Launches
Define and execute go-to-market strategy for Socure’s expanding product portfolio, orchestrating launches, packaging, and campaigns that create measurable pipeline impact. Ensure every product launch tells a customer story, not a feature story.
Enable the Commercial Organization
Build the sales enablement infrastructure (playbooks, battlecards, ROI tools, value decks, and objection frameworks) that gives Socure’s sellers the confidence and language to win at every stage of the buyer journey. You’ll partner closely with our world class enablement team on this endeavor. Adoption, not creation, is the success metric.
Lead and Grow a High-Performing PMM Team
Lead, coach, and develop a team of 11 product marketers. You’ll set the performance bar, build toward gaps, and create a culture where great work is celebrated. This is a player-coach role: you drive strategy and you make things.
Ground Every Decision in Market and Buyer Intelligence
Direct ongoing competitive analysis, win/loss research, and customer insight programs that feed back into messaging, positioning, and roadmap influence. Know what buyers believe before you talk to them, and know where the market is moving before it arrives.
Represent PMM at the Executive Level
Serve as the product marketing voice in executive forums, QBRs, board updates, and cross-functional planning. Bring clarity on positioning, market opportunity, and competitive standing and own the outcomes that follow.
WHAT YOU BRING
12+ years in product marketing, with at least 5 years in executive leadership roles in high-growth B2B technology or SaaS companies.
Mastery of value-based messaging frameworks, specifically Force Management’s Command of the Message and Value Framework methodology. You’ve built one, trained on one, or operationalized one before.
Exceptional storytelling ability. You can translate a complex, technical platform into a buyer narrative that a CFO understands and a champion can sell internally.
Deep fluency in solution messaging and outcome-based positioning. You’ve made the shift from feature-led to value-led before, and you know exactly what it takes.
Proven track record owning GTM strategy end-to-end: positioning, launch execution, sales enablement, competitive intelligence, and measurable pipeline impact.
Executive presence and communication skills. You’re equally compelling in a boardroom, a sales kickoff, an analyst briefing, and a team feedback session.
Experience leading and developing high-performing PMM teams. You attract talent, raise the bar, and build the culture that makes great work repeatable.
Strong analytical acumen. You tie messaging decisions to business outcomes, using win/loss data, pipeline metrics, and market intelligence to drive strategy.
Background in technically complex B2B products. You don’t need to be an engineer, but you thrive learning deeply technical domains and making them accessible.
Builder mentality and a founder mindset. You move fast, make decisions, own outcomes, and bring a bias for action over process.
WHY THIS ROLE
This isn’t a role where you inherit a fully built machine and optimize the edges. Socure is at an inflection point. The platform that we’ve built is exceptional, the market opportunity is enormous, and the PMM function is ready for transformation. You’ll have the executive mandate, the team, and the CMO partnership to do something genuinely meaningful.
You’ll work on problems that matter. Identity trust infrastructure that prevents fraud, enables economic inclusion, and powers the most important interactions in people’s lives. The work is complex, the pace is fast, and the bar is high. That’s the point.
Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.
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