Senior Social Media Manager
•Airtable· 13h
📣 Marketing📝 Contract⭐ Senior💰 $208k-250k🇺🇸 USA
13h ago
Solink·2 days ago
Location: United Kingdom | Remote
Department: Field Marketing
Reports To: Erica Tran | Director of Field Marketing
Type: Permanent | Full-Time
Vacancy Status: This is an active, approved role and we are currently hiring for this position.
At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights.
Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency.
Trusted by over 30,000 locations across 32+ countries - including brands like McDonald’s and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats.
We're growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started!
Solink is seeking a strategic, results-driven Senior International Field & Channel Marketing Manager to lead regional marketing initiatives across EMEA and other international growth markets. This role is responsible for developing and executing integrated field marketing programs that drive pipeline, accelerate revenue growth, strengthen brand presence, and deepen customer engagement across priority international regions.
As a senior individual contributor, you will partner closely with Sales, SDRs, Partner Marketing, Product Marketing, Customer Marketing, and Demand Generation teams to build scalable, data-driven regional marketing strategies aligned to business goals. You will serve as the primary marketing partner for international sales leadership and play a critical role in influencing go-to-market strategy and regional growth.
This role requires a balance of strategic thinking, operational excellence, and hands-on execution in a fast-paced B2B SaaS environment.
Regional GTM Strategy & Planning
Develop and execute integrated regional field marketing strategies aligned to international pipeline and revenue targets.
Partner with regional Sales leaders to identify market opportunities, account priorities, and territory growth plans.
Build quarterly and annual marketing plans that support demand generation, account-based marketing (ABM), customer expansion, and partner initiatives.
Translate global campaigns into localized programs tailored to regional market dynamics, buyer personas, and industry needs.
Demand Generation & Pipeline Growth
Own regional marketing contribution to pipeline creation, acceleration, and influenced revenue.
Execute multi-channel campaigns including events, webinars, executive roundtables, digital programs, partner campaigns, and account-based initiatives.
Collaborate with Demand Generation teams to optimize campaign performance and lead conversion across international regions.
Monitor and improve funnel performance, lead quality, engagement metrics, and ROI.
Events & Experiential Marketing
Lead strategy and execution for regional trade shows, conferences, customer events, and executive programs.
Manage end-to-end event planning including budget management, vendor coordination, messaging alignment, logistics, and post-event follow-up.
Drive innovative customer and prospect engagement experiences that support pipeline acceleration and brand awareness.
Sales & Cross-Functional Partnership
Act as the trusted marketing advisor to regional sales teams and leadership.
Align closely with SDR and sales stakeholders to ensure campaign effectiveness and follow-up processes.
Partner with Product Marketing to refine regional messaging, positioning, and competitive differentiation.
Collaborate with Partner Marketing to support channel and alliance initiatives in international markets.
Localization & Regional Expertise
Provide insights into regional market trends, buyer behaviors, competitive dynamics, and cultural considerations.
Ensure marketing programs resonate locally while maintaining global brand consistency.
Identify opportunities to expand presence in emerging international markets.
Analytics & Performance Optimization
Track, analyze, and report on program performance, pipeline impact, and ROI.
Use marketing and sales data to optimize investment decisions and campaign strategies.
Maintain strong forecasting discipline and communicate program outcomes to senior leadership.
8+ years of B2B marketing experience, including significant experience in international field marketing within SaaS or technology environments.
Proven success driving pipeline and revenue growth across EMEA and/or international regions.
Experience partnering directly with enterprise or mid-market sales organizations.
Strong expertise in integrated campaign planning, event marketing, ABM, and regional demand generation.
Experience managing complex regional programs with multiple stakeholders and competing priorities.
Demonstrated ability to influence cross-functional teams without direct authority.
Drives measurable pipeline growth and revenue impact across international regions.
Builds strong partnerships with Sales and cross-functional GTM teams.
Executes high-performing regional marketing programs that increase engagement, brand awareness, and customer growth.
Uses data and market insights to optimize campaign performance and improve ROI.
Serves as a strategic marketing lead and trusted advisor for international go-to-market initiatives.
Experience in high-growth B2B SaaS or technology companies.
Background in EMEA or multi-region international marketing.
Experience with account-based marketing (ABM) strategies and platforms.
Familiarity with partner/channel marketing programs.
Experience managing large-scale events, trade shows, and executive programs.
Knowledge of GDPR and international marketing compliance requirements.
Experience working with Salesforce, HubSpot, or similar marketing automation platforms.
Ability to work across multiple time zones and global teams.
Additional European language skills are a plus.
Candidates must undergo a criminal records check upon hire;
Be a British Citizen, or eligible to work in the United Kingdom.
Be willing to comply with Solink’s own security policies and standards.
We do things the Solink way:
Act with URGENCY – Our customers move fast, so we do too.
Deliver with QUALITY – We sweat the details and hold a high bar.
Win with TEAM – No egos. Just outcomes, built together.
Lead with TRUST – We earn it through clarity, consistency, and care.
These aren’t just words—they shape how we hire, lead, and grow.
We’re not just building tech - we’re building a place where great people do great work.
Clarity and trust: Where the role allows, we support flexibility in how and where work gets done - and we’re upfront about what’s required.
Meaningful equity: Every full-time, permanent employee has a stake in our growth.
Comprehensive benefits: A stellar benefits package, ensuring you're fully supported with anything you need.
Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs.
Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together.
Candid culture: Clear expectations, honest feedback, and no politics.
Social connection: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun.
We respect your time and value transparency. Here’s a general idea of what to expect:
Intro call with our Talent Team
Interview with the Hiring Manager
Role-relevant task or case (if applicable)
Final interviews with cross-functional team members
Reference Checks
Offer & onboarding 🎉
Submit your resume and a short cover letter via our [Careers Page]. Let us know what excites you about this role, and how you’d help move Solink forward.