The Company
Springboard is a fast-growing education and workforce development company on a mission to bridge critical skills gaps by enabling individuals to access high-quality, job-aligned training. We partner directly with employers, healthcare systems, and workforce organizations to design and deliver programs that build durable talent pipelines in allied health, technology, and other high-demand fields, producing measurable business and workforce outcomes.
The Opportunity
The B2B Marketing Lead will play a central role in supporting Springboard’s B2B sales and partnership efforts across healthcare and enterprise workforce segments. This role is ideal for a self-directed, action-oriented marketer who can move fluidly from strategy to hands-on execution and thrives in ambiguous, fast-moving environments.
You will be responsible for helping Springboard show up credibly and compellingly in front of senior buyers through in-person events, content, and sales enablement—translating customer needs into clear positioning, messaging, and marketing assets that drive pipeline and revenue impact.
What you'll do
- Pipeline & Revenue Growth: Own and execute Springboard’s B2B marketing strategy to drive high-quality leads and accelerate partnership growth within the healthcare and enterprise sectors.
- Strategic Event Management: Lead Springboard’s presence at priority industry events—from identifying high-impact sponsorships to managing booth execution and designing "post-event" nurture tracks.
- Sales Enablement & Asset Creation: Develop a high-performance library of sales tools, including pitch decks, one-pagers, ROI calculators, and tailored proposals that help win complex, multi-stakeholder deals.
- Account-Based Marketing (ABM): Partner with Sales/BD to launch targeted campaigns for "must-win" accounts, using personalized content and multi-channel touches to break into senior-level committees.
- Authority & Content Engine: Produce credible, data-driven content (white papers, thought leadership pieces, case studies) that positions Springboard as a premier solution for workforce development.
- Product Marketing & Positioning: Bridge the gap between Product and Sales by translating technical program features into clear, outcome-oriented value propositions for enterprise buyers.
- Measurement & Optimization: Establish a feedback loop with sales to track lead quality and asset performance, rapidly iterating on messaging based on real-world market response.
What you'll bring
- B2B Marketing Expertise: 7 - 10 years of experience in B2B marketing, with a proven track record of supporting complex, multi-stakeholder sales cycles and high-consideration deals.
- Full-Stack Execution: A fierce bias for action. You are equally comfortable setting a high-level strategy and rolling up your sleeves to drive execution and build assets yourself.
- Strategic Communication: Exceptional writing and messaging skills. You can translate complex workforce solutions into clear copy that builds immediate credibility with C-suite and VP-level buyers.
- Sales Partnership: Deep experience in sales enablement or field marketing. You understand how to arm a sales team with the specific stories and data they need to overcome objections.
- Technical & AI Literacy: Fluency with modern CRM and automation stacks and a proactive approach to using AI-enabled workflows to multiply your output.
- Analytical Agility: An iterative, data-informed mindset. You test quickly, measure what matters (pipeline influence, not just "likes"), and pivot based on market signals.
- Strategic Prioritization: Sound judgment in high-growth environments. You know how to focus your energy on the initiatives that move the revenue needle.
- Industry Context: Experience within healthcare and workforce development is a significant advantage.
The First 90 Days
- 30 Days: Listen and learn. Audit the current asset library, join sales discovery calls, and align with Sales/Product leads on current pipeline bottlenecks.
- 60 Days: Optimize and execute. Take ownership of the upcoming event calendar and refresh the top-priority sales collateral (decks and one-pagers).
- 90 Days: Scale and strategize. Launch an ABM pilot for a set of high-value accounts and establish a formal reporting cadence for marketing-influenced revenue.
