Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We seek a subject matter expert in Technical SEO to drive cutting-edge optimizations across our product ecosystem, with a strong emphasis on AI-powered SEO (AIO) strategies. This independent contributor role partners closely with Product, Tech, Business teams to drive technical SEO initiatives that exceed business objectives as a key pillar in organic visibility, user acquisition and revenue.
Responsibilities
- Oversee technical SEO strategy across digital properties, implementing AI-optimized crawling, indexation, and generative search best practices.
- Advise on architecture, crawlability, indexation, speed, and Core Web Vitals with data-driven site health improvements.
- Embed SEO/AIO into dev, product, and engineering decisions from code deploys to launches.
- Analyze GA4, Search Console, and log data to forecast growth, spot trends, and prioritize Core Web Vitals fixes.
- Lead CMS migrations/upgrades with AI audits to ensure SEO continuity and minimal disruption.
- Refine Tech SEO frameworks: geo-targeting, hreflang, multilingual AI content, and cross-market tracking.
- Perform log analysis and Python/SQL queries for crawl insights.
- Track SEO/AIO trends (LLMs, voice, multimodal, E-E-A-T) and mentor on implementations.
Requirements
- 7+ years of expertise in international SEO, including multiple region and language targeting.
- Expertise in Core Web Vitals, Schema/LLM-optimized structured data, scalable architecture.
- Hands-on fluency in JS frameworks, SSR, and debugging SEO issues.
- Hands-on expertise in GA4, GSC APIs, Screaming Frog, Ahrefs AI, log analyzers, and Python/BigQuery for SEO insights.
- Proven experience in CMS migrations and large-scale website transitions.
- Experience with A/B and multivariate experimentsExperience in the cryptocurrency industry is a strong plus.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
