Field Marketing Manager (ABM)

Description:

The Field Marketing Manager, Verticals (ABM) brings Sprout Social’s account-based marketing strategy to life across priority vertical accounts. This is a highly execution-driven role with an emerging strategic lens. You will own programs end-to-end, translating strategy into action while contributing insights that help evolve and scale Sprout’s broader ABM approach. This role is ideal for a marketer who is action-oriented, curious, and comfortable operating in ambiguity—energized by testing, learning, and building programs that deliver measurable business impact and support ambitious growth.

Why join Sprout’s Marketing team?

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand, and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed, and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact, and accelerate your career, this is where you belong.

What you’ll do:

• Execute holistic, consultative ABM programs across 1:1, 1:few, and 1:many cohorts—translating strategy into highly targeted, account-specific experiences that support pipeline creation and acceleration.
• Conduct account and industry research to inform personalized messaging, outreach, and program design, including insights into buying committees, competitive landscape, timing signals, and business priorities.
• Deliver white-glove support for priority accounts (1:1), ensuring a seamless, premium experience across all touchpoints—from first engagement through opportunity acceleration.
• Plan and execute targeted ABM tactics, including:
  • Executive and field events (dinners, workshops, sporting suites, roundtables)
  • Virtual and in-person webinars tailored to account and vertical needs
  • Strategic gifting and direct mail aligned to account insights and deal stages
  • Coordinated outbound plays in partnership with Sales and XDRsOwn end-to-end execution of ABM programs, managing timelines, vendors, logistics, and internal stakeholders to ensure flawless delivery.
• Partner closely with Sales and XDR teams to align on account strategy, outreach sequencing, and follow-up motions that drive engagement and deal progression.
• Support personalization at scale by operationalizing research insights into repeatable ABM plays for broader cohorts.
• Track, measure, and report on performance, including account engagement, pipeline influenced, pipeline created, and deal acceleration metrics.
• Document ABM plays and learnings to improve repeatability, scalability, and cross-functional visibility globally.
• Continuously test and optimize ABM tactics, bringing forward insights and recommendations to evolve our approach and improve impact over time.
• Regularly report results and insights to Marketing and Sales leadership, as well as Marketing peers, by monitoring performance via marketing dashboards and analysis tools.

What you’ll bring:

You are a true partner to both Sales and Marketing—collaborating across the organization to execute account-based programs that fuel pipeline, accelerate opportunities, and create a seamless customer buying journey. You combine strategic vision with hands-on execution, balancing big-picture thinking with an eye for detail.

Strategic & Consultative Mindset

• A strong foundation in account-based marketing principles, with hands-on experience supporting 1:1, 1:few, and 1:many ABM motions across different stages of the funnel.
• The ability to translate account, industry, and buying-committee insights into actionable programs that feel intentional, relevant, and timely to each audience.
• Comfort operating in ambiguity—able to take a strategic direction and independently turn it into a clear execution plan without needing heavy oversight.

Research & Insight-Driven Execution

• Proven ability to conduct deep account and industry research, synthesizing signals such as competitive context, org structure, intent data, and business priorities to inform program design.
• A thoughtful approach to personalization—knowing when to go highly bespoke versus scaled-but-relevant to maximize impact and efficiency.

Program Ownership

• Experience delivering program outputs for executives and strategic accounts, with meticulous attention to detail and a high bar for quality.
• Confidence managing end-to-end execution of ABM programs, including events, gifting, webinars, and outbound plays—owning timelines, logistics, vendors, and internal coordination.
• A strong sense of ownership and accountability, ensuring programs move from idea to execution to measurement without stalls.

Sales Partnership & Cross-Functional Collaboration

• A collaborative, service-oriented approach to partnering with Sales, XDRs, and Marketing stakeholders, grounded in shared engagement, pipeline, and revenue goals.
• Experience supporting outbound and deal-acceleration motions, including coordinating outreach timing, follow-up plans, and account-specific messaging.
• Comfortable acting as the connective tissue between teams—bridging strategy, execution, and communication to keep programs moving forward.

Operational Rigor & Measurement

• Familiarity with marketing and sales tools (SFDC, Tableau, Hex) and an understanding of how ABM programs are measured.
• A disciplined approach to documentation, playbooks, and process creation to ensure repeatability and scalability.
• Curiosity around performance—consistently looking at results, learning from what worked (or didn’t), and applying insights to future programs.

Mindset & Ways of Thinking

• Action-oriented and solutions-focused, with a bias toward progress over perfection.
• Highly organized, detail-driven and dependable—trusted to run complex programs independently.
• Energized by collaboration, experimentation, and delivering experiences that genuinely resonate with customers and prospects.

The minimum qualifications for this role include:

• 6–8+ years of experience in field marketing, ABM, demand generation, campaign, or integrated marketing
• Hands-on experience executing account-based or highly targeted marketing programs
• Strong project management skills with the ability to juggle multiple initiatives and stakeholders
• Track record of planning and running regional marketing programs aligned with sales targets
• Ability to analyze campaign metrics and provide actionable insights

Preferred qualifications for this role include:

• Experience working with sales teams dedicated to verticals/industries, in particular Public Sector, Travel, Tourism and Hospitality, Healthcare, and/or Financial Services
• Experience using ABM platforms (6Sense) and CRM/marketing automation tools (Marketo, Salesforce)

How you’ll grow:

This role is designed to help you build confidence, ownership, and strategic impact over time—starting with strong execution and growing into a trusted ABM partner for our vertical Sales teams.

Within 1 month, you’ll plant your roots, including:

• Building a strong foundation by ramping on Sprout Social’s ABM strategy, vertical priorities, and sales motions
• Establishing relationships with key Sales, XDR, and Marketing partners aligned to your verticals
• Learning our ABM tools, dashboards, and processes, including how we measure engagement, pipeline influence, and acceleration
• Beginning to support existing ABM programs by contributing research, coordination, and execution support

Within 3 months, you’ll start hitting your stride by:

• Independently owning and executing ABM programs across 1:1, 1:few, and 1:many cohorts for assigned verticals
• Leading account and industry research to inform personalization, messaging, and program design
• Partnering confidently with Sales and XDRs on account strategy, outreach timing, and follow-up plans
• Tracking and reporting on performance
• Beginning to document ABM plays and learnings to support repeatability and scale

Within 6 months, you’ll be making a clear impact through:

• Being a trusted ABM partner to your vertical Sales teams—proactively recommending programs that drive pipeline creation and deal acceleration
• Running multiple ABM motions end-to-end, including events, webinars, gifting, and coordinated outbound plays
• Applying performance insights to refine targeting, tactics, and sequencing across cohorts
• Contributing ideas and recommendations that help evolve Sprout’s vertical ABM strategy
• Demonstrating consistent ownership, reliability, and strong cross-functional collaboration

Within 12 months, you’ll make this role your own by:

• Serving as a subject-matter expert on vertical ABM best practices, sharing learnings across the broader Marketing organization
• Playing a meaningful role in shaping how Sprout Social continues to scale and mature its ABM approach across the organization

Of course, what is outlined above is the ideal timeline, but things may shift based on business needs, and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program:

We’re proud to regularly be recognized for our team, product, and culture. We invest in our team with a comprehensive, competitive benefits program:

• Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
• Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
• Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
• Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
• Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
• Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
• Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
• Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
• Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
• Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.

*This list is for informational purposes only. Benefit offerings are discretionary and subject to change and do not constitute a contract or guarantee of benefits.

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

Individual base pay is based on various factors, including whether you’re located in Zone 1 or Zone 2, as well as relevant experience and skills. In the United States, we have two geographic pay zones. For this role, the expected base pay ranges for new hires are:

• Zone 1 (New York, California, Washington): $119,300 -$164,010 USD annually
• Zone 2 (All other US states): $108,400 -$149,050 USD annually

The listed ranges represent earning potential in this position. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit). Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you require a reasonable accommodation for any part of the interview process or to submit your application, please email us at [email protected]. Include the nature of your request and your preferred contact information. We'll do everything we can to support your success during our recruitment process while upholding your privacy. Please note that only inquiries regarding accommodations will receive a response from this email address; other inquiries will not be addressed (e.g., you send your resume but are not requesting an accommodation).

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law.

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