Core Responsibilities

1. Revenue Marketing - Combining inbound and outbound pipeline generation, including digital, field, and partner marketing in coordination with sales.

Build and own SpryPoint’s digital marketing programs from the ground up; SEO / GEO, paid, email nurture, content-led acquisition, and ABM campaigns targeting an already-defined ICP

Runs the business by the numbers, using core SaaS KPIs, dashboards, and forecasting to drive accountability and results

Aligns with Sales through reverse pipeline math to ensure targets, activity, and forecasts are accurate and achievable

Develop an Account Based strategy that targets companies within SpryPoint’s ICP to create early buyer awareness before RFPs are issued, interrupting the default to incumbent CIS upgrade paths

Design and execute AI-assisted outbound campaign sequences in partnership with Sales leadership, aligning agentic SDR informed outreach to marketing-generated intent signals

Own field marketing strategy: regional roundtables, executive engagement events, and prospect-facing activations that convert to measurable pipeline

Develop and manage partner co-marketing programs with key channel partners (Core & Main, Workday, among others), driving partner-influenced pipeline and co-branded awareness campaigns

Own strategy and executive oversight for SpryPoint’s full annual event calendar: trade shows, executive engagements, speaking engagements, hosted events, and industry conferences

Lead strategic planning for SpryPoint’s annual client conference (300+ planned attendees, Oct ’26, $1M investment) including programming, sponsorship, logistics, and attendee experience

Establish pre-, during-, and post-event marketing programs to convert event attendance into measurable pipeline

2. Product Marketing & Positioning - Owning SpryPoint’s category narrative, competitive differentiation, and buyer-facing messaging across all channels and personas.

Own SpryPoint’s market positioning as the only native SaaS solution in the utility CIS market, sharpening the differentiation narrative, category framing, and competitive response framework

Develop and maintain a comprehensive messaging architecture aligned to ICP tiers, buyer personas (utility directors, CFOs, customer service leaders, executive suite), and buying cycle stage

Lead competitive intelligence: track CIS market alternatives, upgrade-path competitors, and adjacent SaaS entrants, equipping Sales with battlecards, objection responses, and win/loss insights

Build and maintain buyer enablement assets that address the full journey: awareness-stage thought leadership, mid-funnel persona-specific content, and late-stage proof assets (ROI calculators, case studies, client stories)

Partner with Product and executive leadership on new product and capability launches, translating technical capabilities into buyer-relevant value propositions

Define SpryPoint’s narrative for the utility Supercycle, positioning the company as the category choice for utilities replacing 20–40-year-old CIS platforms

Align all marketing content, campaigns, and event programming to a consistent brand voice and message framework

Oversee brand standards in partnership with design contractors, ensuring visual identity, tone, and positioning are cohesive across digital, print, and event assets

Develop an analyst and industry influencer engagement strategy, including selection consultant briefings and advisory relationships that build pre-RFP awareness

Leverage AI to create a system that takes signals from the market, competitors, and social media to create content, battlecards, and updated messaging for SpryPoint

3. Content Strategy & Brand - Directing content output and brand consistency in service of pipeline creation and positioning goals.

Utilize AI and a network of agencies and contractors spanning content, design, and web, managing output to support a GTM-aligned content calendar

Build a content engine that serves every stage of the buyer journey: thought leadership and market education, mid-funnel persona-specific assets, and late-stage proof content

Ensure all marketing content aligns to SpryPoint’s GTM strategy, ICP tier priorities, and campaign calendar

Own SpryPoint’s web presence as a demand generation asset; SEO strategy, conversion optimization, and content currency

4. GTM Engineering & Team Leadership

Partner with the VP of Revenue Operations on lead scoring, ABM targeting, and outbound prospecting campaign operationalization

In collaboration with RevOps, build the reporting cadence, dashboards, and KPIs delivering marketing performance visibility with board-level consumption in mind—including pipeline contribution, inbound lead volume, cost per lead, and event ROI

Modernize the tech stack to bring in cutting edge, AI-powered tools that enable the marketing team to work faster and more efficiently

Assess the existing marketing contractor stack within 60 days and present a structured org recommendation to the CRO

Advise on the timing and profile for a dedicated PMM/Brand hire as a next-phase addition to the marketing team

Advise on the timing for hire and development of a Demand Generation Manager

Manage the full marketing budget with transparency to spend-to-pipeline ratios

Work closely with Sales, RevOps, Product, and external partners to ensure marketing strategy is integrated and supporting overall GTM objectives

Qualifications and Competencies

Core Requirements - The ideal candidate is primarily a revenue marketer, with strong experience in demand generation, pipeline creation, and field/partner alignment, plus complementary strengths in product marketing, brand positioning, competitive messaging, and buyer narrative.

Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree a plus
8+ years of B2B SaaS marketing experience, with at least 3 years in a director or senior director-level role with pipeline accountability
Demonstrated track record as a revenue marketing leader: you have built inbound pipeline programs from scratch and can point to the programs you built and the pipeline they generated
Strong working command of product marketing fundamentals: messaging architecture, competitive positioning, buyer persona development, and sales enablement
Pipeline-accountable mindset: comfortable owning MQL and SQL targets, presenting marketing attribution data, and being measured against revenue contribution
Proven experience operating in a lean team environment as the senior marketing leader, directing contractors and building FTE teams incrementally
Strong people management track record, including the ability to assess performance rapidly and act decisively when standards are not being met
Expert fluency in HubSpot, Salesforce, and marketing analytics tools; ZoomInfo or equivalent intent data platforms a plus
Preferred
Experience marketing to government, utility, quasi-government, or infrastructure buyers with long, multi-stakeholder procurement cycles
Experience owning large-format annual client conferences and high-investment industry event programs
Background in high-growth, PE-backed, scale-up SaaS environments
Familiarity with channel partner marketing models and partner-influenced pipeline reporting
Experience building or scaling a product marketing function, or working closely alongside a PMM team