We are seeking an experienced and driven Senior Strategic Account Director to lead the expansion of existing business relationships and increase Storyteq’s market reach. This role is focused on nurturing long-term partnerships, identifying new business opportunities within current accounts, and contributing to the strategic growth of the company. The ideal candidate will possess a deep understanding of client needs, a passion for delivering innovative solutions, and a proven track record in account growth and strategic sales.
Key Responsibilities:
1. Client Relationship Management
- Serve as the primary point of contact for key strategic accounts, ensuring strong, long-lasting client relationships.
- Work closely with clients to understand their business objectives and challenges, tailoring Storyteq’s solutions to meet their needs.
- Continuously assess the value delivered to clients, identifying opportunities to further drive success and deepen partnerships.
2. Business Expansion
- Proactively identify and develop opportunities for account growth, including upselling, cross-selling, and increasing contract value.
- Lead conversations with senior client stakeholders to identify new areas for collaboration, driving expansion across different business units or geographies
- Work with clients to align Storyteq’s capabilities with evolving marketing needs, ensuring alignment with business objectives and future trends.
3. Strategic Sales Leadership
- Develop and execute account strategies that align with client goals, leveraging Storyteq’s technology and services to create high-impact solutions.
- Lead the end-to-end sales process for existing clients, from opportunity identification to negotiation and close.
- Collaborate with internal teams (marketing, product, customer success) to ensure seamless service delivery and the realisation of client expectations.
4. Market Intelligence & Thought Leadership
- Stay ahead of industry trends and competitive landscape to identify new market opportunities and potential threats.
- Act as a thought leader within client organisations, providing strategic insights on the future of digital content, marketing automation, and personalisation.
- Share knowledge internally to help refine Storyteq’s offerings and approach to market.
5. Metrics & Reporting
- Regularly track, report, and measure the success of account strategies, ensuring KPIs are met or exceeded.
- Provide timely updates to leadership on account health, pipeline progression, and growth opportunities.
