We are seeking a Head of Commercial Strategy to work with the General Manager to establish Mind, Sword’s AI-powered mental health solution, as the category leader across health plans, self-insured employers, brokers, consultants, and platform partners. This is not a quota-carrying sales role. This is a high-impact individual contributor leadership role. You will not manage a team, but you will be expected to drive outsized strategic impact through personal expertise, relationships, and influence across the organization. The role is focused on market positioning, competitive differentiation, pipeline generation, and commercial intelligence that ensures Mind wins against every incumbent in the mental health and EAP space.

Mind represents a fundamental shift in how mental health care is delivered — moving from reactive, low-utilization EAPs to continuous, AI-supported care with a clinician in the loop. Built on a three-way care model between the member, an AI care specialist (Phoenix), and a licensed psychologist, Mind delivers always-on support with measurable outcomes. The Head of Commercial Strategy will be the external face of Mind’s commercial narrative and the internal voice of the market, shaping how the product is positioned, how the pipeline is built, and how the product itself evolves to win.

This role is critical to our success. You will determine how health plans, brokers, consultants, and employers perceive Mind relative to every alternative on the market. You will ensure our sales teams walk into every room with an unfair advantage — the positioning, the proof points, the relationships, and the market intelligence to win at north of 75–80% against established mental health and EAP solutions like Lyra, Spring Health, Modern Health, Headspace, and traditional EAP providers. You will also close the loop from market to product, ensuring what we build reflects what the market needs to see us as the unambiguous category leader.

What you'll be doing:

Category Leadership & Market Positioning

Define and own the category narrative for AI-powered mental health care, positioning Mind as the definitive next-generation alternative to traditional EAPs and fragmented point solutions.

Build and maintain a comprehensive competitive intelligence operation across Lyra, Spring Health, Modern Health, Headspace, Talkspace, and legacy EAP providers — understanding their positioning, pricing, clinical models, and utilization.

Develop differentiated positioning by buyer persona: health plan leaders, employer benefits teams, broker/consultant advisors, and platform/channel partners.

Create and evangelize the “why Mind wins” narrative, grounded in continuous care, AI + clinician model, outcomes-based pricing, and engagement at scale.

Pipeline Generation & Commercial Enablement

Support our commercial team with generation of qualified pipeline through relationship-driven business development, partnerships, conference presence, and thought leadership.

Leverage a strong network across health plans, brokers, consultants, and employers to create warm entry points and accelerate deal cycles.

Build best-in-class sales enablement materials - competitive battlecards, objection handling, RFP frameworks, ROI models, and tailored narratives - that give sales teams a clear edge.

Partner closely with sales to shape deal strategy, support active opportunities, and continuously refine positioning through win/loss insights.

Join key client conversations and finalist presentations as a strategic expert when credibility and depth are required.

Client Transition & Cross-Sell Strategy

Define the strategy for positioning Mind as a replacement for traditional EAPs within existing clients, ensuring a clear and compelling transition narrative.

Identify and prioritize cross-sell opportunities across Sword’s client base, working closely with account management and sales to drive expansion.

Build clear business cases demonstrating improved outcomes, higher engagement, and stronger ROI compared to legacy solutions.

Product Strategy Influence

Act as the voice of the market within the Mind product team, translating buyer needs, objections, and competitive gaps into product direction.

Inform the roadmap by surfacing what employers, health plans, and consultants expect from a next-generation mental health solution.

Partner with Product and Clinical teams to ensure our care model, evidence strategy, and packaging align with what wins commercially.

Help shape the clinical evidence base (outcomes, engagement, case studies) that reinforces category leadership.

Channel & Ecosystem Strategy

Define and drive Mind’s strategy across key distribution channels including health plans, consultants, brokers, and platform partners.

Develop partnership models that position Mind as a core component of broader benefits ecosystems, not a standalone point solution.

Translate early market signals (e.g., demand for integrated EAP + continuous care, global coverage, manager support) into scalable go-to-market strategies.

Collaborate cross-functionally to ensure product, pricing, and packaging support channel success.

Industry Presence & Relationships

Represent Mind at major industry conferences and events as a credible and differentiated voice.

Build relationships with key consultants, analysts, and influencers who shape mental health vendor selection.

Establish a strong personal and company presence as a thought leader in mental health innovation and AI-enabled care.

Develop partnerships with industry organizations and clinical bodies to strengthen credibility and reach.

What you need to have:

10–15 years of experience in healthcare strategy, commercial strategy, product marketing, or business development within digital health, health plans, benefits consulting, or healthcare technology.

Deep, established relationships across the health plan, broker/consultant, and employer ecosystem.

Proven track record of positioning a product as a category leader in a competitive healthcare market.

Strong understanding of the mental health landscape, including EAPs and point solutions, and how buying decisions are made.

Experience influencing enterprise deals without directly owning quota.

Exceptional storytelling and communication skills — from executive rooms to large industry stages.

Ability to translate complex models (AI + clinician care, outcomes-based pricing) into clear, compelling narratives.

Strategic thinker who connects market insights to product and commercial action.

Comfort operating cross-functionally across product, sales, marketing, and clinical teams.

Self-starter who thrives in ambiguity and can build from zero.

What we would love to see:

Experience in mental health, EAPs, behavioral health, or digital therapeutics.

Track record as a thought leader in healthcare or digital health innovation.

Experience at a high-growth health tech company building or redefining a category.

Familiarity with AI-native healthcare products and ability to communicate differentiation.

Experience with outcomes-based pricing models.

Background in consulting, health plan strategy, or benefits advisory.

Experience working with or selling through consultants and brokers.

Proficiency using AI tools to accelerate research, content creation, and competitive analysis.