Do you want to empower organizations to build smarter compensation strategies while ensuring fair pay for all employees?
Syndio is a Series C technology company leveraging advanced technology and responsible AI to accelerate decision-making, streamline compliance, and democratize insights for consistent, equitable compensation practices at scale. Backed by $83M in investments from Bessemer Venture Partners, Voyager Capital, and Emerson Collective, we are expanding our team and products to help companies align their rewards strategies with their business goals.
Our customers are our greatest asset. Syndio partners with many of the world’s most recognized and respected enterprises, helping them implement leading-edge compensation solutions with expert guidance. We analyze pay for over 10 million employees across dozens of countries, ensuring fair, defensible rewards that drive better business outcomes.
Join us in our mission to help companies make smarter pay decisions they can trust!
About the role
As the leader of the Product Marketing team, you will be responsible for creating and owning the positioning, messaging, sales enablement, and launch strategies that help Syndio win a new category, engage and expand customer accounts, while generating demand from new customers.
Why this job is exciting
- Develop go-to-market strategies, partnering with product, marketing, and sales, lead the planning the launch of new releases, applications, and products, and manage the cross-functional execution of the plan
- Collaborate with customer success, product development, and sales on the execution of launch plans for these new solutions
- As the expert on our buyers - who they are, how they buy - you will lead the collaboration with marketing and sales on a go-to-marketing strategy that drives measurable success
- Understand the competitive landscape using industry and user research, segmentation, needs identification, key benefits articulation, pricing, overall product value proposition, and go-to-market initiatives
- Develop positioning and messaging based on customer and competitive insights and ensure that is carried across every customer touchpoint from marketing to product to sales
- Drive market segmentation and analysis, understand target segments and needs, define ideal customer profiles and personas, identify emerging market segments, prepare market and solution forecasts
- Engage regularly with customers to deeply understand feature needs, identify product gaps, and ensure the voice of the customer is heard in product and design decisions
- Create compelling messaging and content including selling solutions, pitch decks, sell sheets, videos, blog posts, etc., and drive internal training presentations for sales and customer success
- Understand and support our sales channels; create and deliver effective enablement content, that helps sellers identify opportunities and communicate our unique value
About you
- Enterprise B2B product marketing experience at a technology company, experience in equity tech and/or SaaS is a plus
- Demonstrated cross-functional leadership and communication skills across all levels of the organization
- Strong understanding of all aspects of product marketing across the product life cycle: Customer and competitive Insights; Positioning and Messaging; Go-to-Market Strategy; Customer Success; and Sales Enablement and support
- Passion and curiosity about the buyer/ customer and developing value-driven messaging and content
- A gifted storyteller with excellent writing and presentation skills who can translate technical features into benefits that resonate with customers
- Analytical mindset with a bias toward action
- You thrive in an all-hands-on-deck, collaborative startup environment
Why you'll love it here:
- 💰 Competitive Compensation. For this role our salary is targeted at $168,000 - $210,000 per year. Final offer amounts are determined by factors such as experience and expertise. We take a geo neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.
- 🏆 Syndio Equity. So you can share in Syndio’s success.
- 🏝 Flexible Vacation Policy. We encourage our team to recharge when they need to, plus paid sick & safe time, compassion leave, and voting leave.
- Paid parental leave
- 🩺 Medical, Dental, Vision. Syndio pays 90% of employee premiums, and 50% for dependents.
- 🏥 Life Insurance & Disability. Syndio covers the full premium.
- 🏦 401(k). To help you save for your future
- Fully remote model - #LI-Remote
The interview overview
Below you'll find an outline of the interview plan for our Director, Product Marketing position. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.
- 30 min interview with a member of our Talent Team
- 30 minute zoom interview with the Hiring Manager
- Three video interviews with several team members - 2.5 hours
- Final interviews with the CMO - 1 hour
At Syndio, we're building a diverse team that values candor, curiosity, and community. If you share these values and are interested in joining us, we'd love to talk with you even if you don't 100% meet the "about you" listed here. We don't expect anyone to have all the answers, as long as you're willing to learn and grow with us.
Syndio is an Equal Opportunity Employer. We are building an inclusive and collaborative workplace as we grow, and we welcome team members regardless of gender/identity, sexual orientation, race or cultural background, religion, physical disability and age.
