What You’ll Do

As our Regional Marketing Manager, you will own the demand generation motion that warms territories, builds pipeline, and sets our field sales team up to win. This role is equal parts strategist and executor — you'll design and run campaigns that reach shop owners and partners before a sales rep ever knocks on the door.

Reporting to the Director of Customer Growth and Partner Marketing, you'll work closely with Field Sales, Business Development, Partner Marketing, and our Channel team to build the marketing engine that drives qualified pipeline from our partner ecosystems and key regions.

Territory & Campaign Management

• Own the regional marketing calendar — designing multi-touch campaigns that warm territories ahead of field sales activity and partner outreach.
• Develop campaigns that move audiences from awareness to consideration without relying solely on in-person events — think email sequences, direct mail, digital programs, and localized content.
• Partner closely with Field Sales and AEs to align campaign timing with territory priorities, ensuring marketing activity directly supports pipeline goals.
• Maintain feedback loops with Field Channel Managers so campaign strategy reflects what's actually happening on the ground.
• Coordinate logistics when Tekmetric participates in field events, but your primary mandate is what happens before and after the event, not necessarily the event/booth itself.

Partner & Channel Activation

• Build co-marketing programs with channel and referral partners that generate leads and referrals — not just brand presence.
• Develop field activation kits and partner enablement materials that give Field Channel Managers the tools to market within their territories independently.
• Act as the connective tissue between Partner Marketing, Field Sales, and Business Development — ensuring partner programs are built to drive pipeline, not just participation.

Reporting & Pipeline Accountability

• Track campaign performance against pipeline contribution, not just activity metrics — partner referral volume, MQL/SQL generation, and territory coverage are your north stars.
• Maintain a regional marketing calendar visible to field sales and leadership.
• Own the lead handoff process with Sales, including CRM tagging, handoff SLAs, and closed-loop reporting so marketing influence on pipeline is always visible.

What You'll Bring

• 5+ years in field marketing, demand generation, or channel marketing — with a track record of building pipeline, not just executing events.
• Experience owning regional or territory marketing programs in a B2B or SaaS environment, ideally where you worked directly alongside a field or channel sales team.
• Strong campaign instincts — you know how to reach an audience that hasn't raised their hand yet and move them toward a conversation.
• Proficiency in CRM and marketing automation tools (HubSpot, Salesforce) — you live in these systems, not just reference them.
• Proven ability to manage multiple campaigns across regions simultaneously without losing accountability for outcomes.
• Comfortable owning a number and reporting on it — you think in pipeline, not just programs.
• Willingness to travel up to 30% to support key markets and partner activations.
• Bonus: Experience in automotive aftermarket, automotive SaaS, or a related trade industry.

Who You Are

Successful candidates will demonstrate the characteristics our core values represent:

• Build things that matter: You love building something new or improving on current processes and care about making a positive difference.
• We're all entrepreneurs: You thrive in a fast-moving, startup environment — self-directed, comfortable with ambiguity, and ready to structure your own work and execute. At Tekmetric, our leaders are players and coaches.
• Yes before no: You keep an open mind, stay intellectually curious, and are energized by new ideas and the chance to help others bring them to life.
• We matter to each other: You care about people and understand that the success of one is success for all. You operate with integrity and protect the trust placed in you.