ABOUT THRIVE MARKET
Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,700,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.
Join us as we bring healthy and sustainable living to millions of Americans in the years to come.
THE ROLE
Thrive Market is looking for a Senior Growth Marketing Manager, Search, Shopping & GEO to own and accelerate one of our most important customer acquisition engines.
You’ll lead strategy and performance across paid Search and Shopping, including Google Search, Shopping, Performance Max, and Microsoft Advertising, while helping Thrive Market build its capabilities in the rapidly evolving world of Generative Engine Optimization (GEO).
We’re looking for more than a channel expert. The best person for this role will combine deep technical expertise in Search and Shopping with strong growth instincts, customer intuition, and commercial judgment. You should understand how people discover, evaluate, and ultimately choose to become a Thrive Market member and use that understanding to identify opportunities across media, product feeds, landing experiences, offers, merchandising, and the broader customer journey.
You’ll also help us answer an increasingly important question: How should Thrive Market win as consumer discovery shifts from traditional search engines toward AI-powered experiences? You don't need to arrive as a GEO expert, but you should be deeply curious about the space and excited to help us build, test, and measure our approach.
This is a highly visible, hands-on role for someone who loves both the science and the craft of growth marketing.
RESPONSIBILITIES
Search & Shopping Growth
- Own end-to-end strategy, execution, and performance across Google Search, Shopping (including Performance Max), and Microsoft Advertising, with accountability for efficient new member growth.
- Develop a clear point of view on how Search and Shopping should contribute to Thrive Market’s broader acquisition strategy and customer journey.
- Build and execute an ambitious experimentation roadmap across bidding, campaign structure, keywords and queries, audiences, creative, landing experiences, offers, and product feeds.
- Identify opportunities to scale investment while balancing incrementality, acquisition efficiency, customer quality, and long-term value of customers (LTV/CAC).
- Stay close to the details: diagnose performance shifts, uncover opportunities, and continuously improve how our campaigns operate.
Shopping & Product Feeds
- Own Thrive Market’s product feed advertising strategy and customer journey experience, partnering closely with Merchandising and Technology to improve feed quality, taxonomy, relevance, coverage, and landing page performance.
- Develop testing strategies that improve how Thrive Market products appear and compete across Shopping surfaces.
GEO & the Future of Search
- Help develop and implement Thrive Market’s Generative Engine Optimization (GEO) strategy as AI platforms reshape how consumers discover products, brands, and information.
- Develop a test-and-learn roadmap for GEO and help establish how we measure its impact on discovery, traffic, customer acquisition, and the broader business.
- Stay at the forefront of changes across Google, Microsoft, AI search platforms, and emerging discovery behaviors and translate those changes into actionable opportunities for Thrive Market.
QUALIFICATIONS
- 5–8+ years of growth or performance marketing experience, with significant ownership of paid Search and Shopping for a scaled consumer business.
- Deep, hands-on expertise in Google Ads, including Search, Shopping, Performance Max, bidding strategies, query management, audience strategy, and campaign optimization.
- Strong experience with Google Merchant Center and product feed management/optimization.
- Experience managing meaningful acquisition budgets and a track record of scaling growth while maintaining efficiency.
- Experience in e-commerce, DTC, subscription, membership, marketplace, or another analytically complex consumer business.
- Strong analytical instincts and fluency in experimentation, attribution, incrementality, forecasting, and performance measurement.
- Ability to connect channel metrics to broader business outcomes including CAC, conversion, customer quality, retention, and LTV.
- Strong customer intuition- you’re curious about why people search, what they need to believe before converting, and what creates or removes friction along the journey.
- Familiarity with Microsoft Advertising/Bing and the broader search ecosystem.
- Strong understanding of how AI, automation, and generative search are changing consumer discovery. Direct GEO experience is a plus; genuine curiosity and a desire to become an expert are essential.
- Excellent cross-functional communication skills and the ability to influence partners across Analytics, Finance, Product, Technology, Merchandising, Content, and Creative.
- Comfortable moving between strategy and execution: you can build the roadmap, make the business case, and get into the account or data yourself when needed.
BELONG TO A BETTER COMPANY
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Comprehensive health benefits (medical, dental, vision, life and disability)
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Competitive salary (DOE) + equity
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401k plan
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9 Observed Holidays
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Flexible Paid Time Off
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Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
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Ability to work in our beautiful office in Playa Vista
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Free Thrive Market membership with exclusive employee discount
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Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.
At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply.
Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer
At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!
Employment with Thrive Market requires that employees be based in the United States. This is a condition of employment and must be maintained throughout the duration of employment.
If you need assistance or accommodation due to a disability, please email us at [email protected] and we’ll be happy to assist you. Ensure your Thrive Market job offer is legitimate and don't fall victim to fraud. Thrive Market never seeks payment from job applicants. Thrive Market recruiters will only reach out to applicants from an @thrivemarket.com email address. For added security, where possible, apply through our company website at
www.thrivemarket.com.
JOB INFORMATION
- Compensation may vary on several factors, including a candidate’s qualifications, skills, competencies and experience, and geographic location.
- Total Compensation includes Base Salary, Stock Options, Health & Wellness Benefits, Flexible PTO, and more!
- This position requires traveling to our HQ office in Los Angeles, California, twice a year for all-company summits; once in the summer and once in the winter.
