What we’re looking for:

We’re looking for someone who is a strategic thinker, and strong on planning and deploying programmes of communications activity that balance member needs and business objectives. You’ll have strong stakeholder management skills and are comfortable in working in cross-functional, matrixed environments. You’ll own Tide’s early member lifecycle, working on engaging new members through effective activation marketing, maximising member lifetime value and optimising the overall member experience.You’ll be equally at home developing strategy, building automation, analysing results and working with stakeholders to take the story of performance to the business.

As a CRM Manager you’ll be:

• Owning the early member lifecycle, welcoming and activating new members to the Tide platform via CRM channels within an established team with a track record of delivering against objectives and KPIs
• Building new automated and standalone campaigns and optimising existing journeys to drive early life next best actions for new members
• Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, push notification, email & SMS end-to-end, including ideation, execution, analysis and optimisation
• Analysing campaigns and journeys, reporting out to stakeholders on trends and recommendations and using data to define, build and maintain reporting dashboards to track CRM performance
• Working with a range of stakeholders from across the business to drive product adoption in early life communications, cross-selling and upselling where relevant to get members set up for success on their business journey
• Creating a seamless transition from approval to membership, working closely with the Member Accession Marketing team (MAM) to deliver a consistent journey from lead to member
• Driving initiatives forward with high levels of autonomy, sharing results and recommendations effectively

What makes you a great fit:

• You have c.5 yrs of expertise in end-to-end CRM marketing across a number of sub-products and business units
• You’ve developed and delivered CRM strategies, demonstrating proven results against targets
• You have strong stakeholder management skills and maintain a focus on the customer need in business discussions
• You have hands-on experience with CRM platforms e.g. Salesforce Marketing Cloud, Iterable, Hubspot, Braze, and an understanding of HTML and CSS
• You have experience handling large amounts of data from different sources using BI tools e.g. Looker, Tableau, and experience in turning this data into insights
• You have experience in segmentation and targeting
• You have experience of testing different communication approaches
• You have strong communication and reporting skills and are able to work well in partnership with technical and non-technical team members
• You have the ability to handle multiple projects and adapt to changing priorities
• You have experience working in a subscription and/or app-based business
• You are hands-on, delivery oriented, and results-driven
• You have a curious nature, good organisational skills and impeccable attention to detail

What you’ll get in return:

Make work, work for you! We are embracing new ways of working and support flexible working arrangements. With our Working Out of Office (WOO) policy our colleagues can work remotely from home or anywhere in their home country. Additionally, you can work from a different country for 90 days of the year. Plus, you’ll get:

• Salary range €31,600.00 - €35,500.00
• 25 days annual paid leave
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget in the amount of 1000 BGN per year
• Additional health & dental insurance
• Mental wellbeing platform
• Fully covered Multisports card
• Food vouchers
• Snacks, light food, drinks in the office
• WFH equipment allowance

Tidean Ways of Working

At Tide, we’re Member First and Data Driven, but above all, we’re One Team. Our Working Out of Office (WOO) policy allows you to work from anywhere in the world for up to 90 days a year. We are remote first, but when you do want to meet new people, collaborate with your team or simply hang out with your colleagues, our offices are always available and equipped to the highest standard. We offer flexible working hours and trust our employees to do their work well, at times that suit them and their team.