About Toptal

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world’s largest fully remote workforce.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

Job Summary:

We’re looking for a results-driven Marketing Specialist to support and execute key marketing initiatives across email, content, SEO, and social media. This role is primarily focused on email marketing, automation, optimization, and analysis, and requires deep expertise in Marketing Automation (ideally in Salesforce Marketing Cloud). The ideal candidate will also be able to create high-quality written content for blogs, SEO, and social channels.

This is a remote position. We do not offer visa sponsorship or assistance. Resumes and communication must be submitted in English.

Responsibilities:

Email Marketing, Automation, Optimization, and Analysis

• Own the execution of email marketing campaigns from planning through deployment, QA, testing, reporting, and optimization.
• Build, manage, and optimize automated journeys, campaigns, and audience segmentation in Salesforce Marketing Cloud.
• Develop email content aligned with campaign goals, brand voice, and audience needs.
• Conduct A/B testing on subject lines, copy, CTAs, send times, and audience segments to improve performance.
• Monitor and analyze campaign performance, including open rates, click-through rates, conversions, engagement, and other KPIs.
• Apply best practices across deliverability, compliance, personalization, and lifecycle marketing.
• Translate campaign insights into actionable recommendations to improve future performance.

Blog and SEO Writing

• Write and edit high-quality blog content aligned with brand messaging, audience interests, and SEO goals, while exercising discretion and independent judgment.
• Create SEO-focused content and optimize written content for target keywords, search intent, readability, and internal linking.
• Refresh and optimize existing blog content to improve rankings and performance.
• Ensure all written content is clear, accurate, engaging, and on-brand.

Social Media Content

• Create compelling social media copy and content concepts that support broader campaign and content objectives.
• Support the content calendar with consistent, brand-aligned content across relevant channels.
• Adapt campaign, blog, and email messaging into channel-appropriate social content.
• Monitor content performance and recommend improvements based on engagement data and audience response.

Qualifications and Job Requirements:

• Bachelor’s degree is required.
• 5+ years of experience in marketing with strong emphasis on email marketing and automation.
• If not familiar with Salesforce Marketing Cloud, willingness to quickly adapt to it.
• Strong experience writing marketing content across email, blog, SEO, and social media formats.
• Strong understanding of SEO and on-page optimization best practices.
• Experience with audience segmentation, email testing, and campaign optimization.
• Ability to interpret performance data and turn insights into actionable recommendations.
• Strong attention to detail, organization, and project management skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Collaborative mindset with the ability to work cross-functionally and independently.
• You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.

Nice to Have:

• Experience in B2B marketing
• Knowledge of Salesforce Marketing Cloud, including hands-on experience with Journey Builder, Automation Studio, Email Studio, Content Builder, and Contact Builder
• Familiarity with HTML/CSS for email formatting and minor template edits
• Familiarity with SQL or AMPscript within Salesforce Marketing Cloud
• Experience using analytics and reporting tools to measure content and campaign performance