VP, Brand Marketing
•MadhiveHybrid· 1d
🎨 Design⏰ Full-time👔 Executive💰 $180k-210k🇺🇸 New York, USA
1d ago
Trust Wallet·19 days ago
About the company
Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Our vision is to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives. Our mission is to be a trusted personal companion — helping users safely navigate Web3, the on-chain economy, and the emerging AI-powered future. With support for over 10 million assets across 100+ blockchains, Trust Wallet offers a seamless, multi-chain experience backed by industry-leading self-custody technology, a vibrant community, and a growing ecosystem of partners.
核心职责
出镜内容创作： 作为品牌在短视频平台（X/Twitter、TikTok、YouTube Shorts）的核心出镜人，负责构思、撰写脚本并亲自出镜，将钱包特性转化为极具吸引力和趣味性的内容，逐步建立与品牌深度绑定的个人出镜辨识度。
KOL 与达人合作： 在项目早期主导增长闭环，负责发掘、谈判并执行与 KOL、行业大V、Web3 渠道的联合营销合作，并与合作方共同出镜以扩大传播声量。
线下活动出镜内容： 在线下峰会（如 Token2049）等活动现场，作为品牌出镜代表进行实时视频拍摄、采访与互动内容产出，为活动前后的社交媒体传播提供素材。
任职要求
具备流利的中英双语专业沟通能力。
拥有出色的短视频出镜经验，具备真实自然的镜头感染力（需提供作品集/Showreel）。
具备主动的增长黑客意识，能独立对接 KOL 与合作方并推动合作落地。
深入理解加密货币、DeFi、自托管钱包及 Web3 社区文化。
Key Responsibilities
On-Camera Content Creation: Be the face and voice of the brand across short-form video (X/Twitter, TikTok, YouTube Shorts). Brainstorm, script, and star in content that translates wallet features into engaging, entertaining narratives — building your own recognizable on-camera presence tied to the brand.
KOL & Influencer Collaboration: Own the early-stage growth loop by identifying, negotiating, and executing co-marketing collabs with KOLs, influencers, and Web3 affiliates — appearing alongside them on camera to extend reach.
On-the-Ground Event Content: At IRL activations (e.g. Token2049), be the on-camera presence capturing real-time video content, interviews, and reactions that fuel the brand's social channels during and after the event.
Requirements
Full professional fluency in English and Mandarin.
Proven on-camera short-form video experience with a natural, authentic presence (portfolio/showreel required).
A proactive growth-hacking mindset — comfortable reaching out to KOLs and partners directly and closing collabs independently.
Solid understanding of crypto, DeFi, self-custody wallets, and Web3 culture.
This is a global and fully remote role. You must have the right to work for the country you are based.
Be a part of the world’s leading blockchain ecosystem that continues to grow.
Excellent learning and career development opportunities.
Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.
Tackle fast-paced, challenging and unique projects.
Work in a truly global organization, with international teams and a flat organizational structure.
Work fully remotely with flexible working hours.
Enjoy competitive salary and benefits.
Apply today to join our team in building the world’s most trusted and secure crypto wallet and enable a decentralized future for everyone.
Trust Wallet is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
*Due to the large amount of the applications, please consider your application as unsuccessful should you not be contacted within 4 weeks from your application date.