TrustYou is a leading AI-driven hospitality platform dedicated to transforming guest experiences and empowering businesses to thrive. With a multicultural team of over 120 professionals working remotely across the globe, we are on a mission to help companies grow by achieving customer excellence.
At TrustYou, our culture continually evolves and is shaped by the people who work here. We embrace an open feedback culture, focusing on continuous improvement and customer excellence. Every team member's unique voice contributes to our collective success, fostering an environment where we test, learn, and improve together.
Our products enable our customers to make guests happier, increase customer lifetime value, and save unnecessary costs.
Customer Experience Platform (CXP): AI-powered insights for exceptional guest experiences. Improve service quality based on surveys and reviews across the web, respond to all feedback with the help of AI, and market your reputation.
Customer Data Platform (CDP): AI-powered customer data management for more direct bookings. Merge and master customer data, manage consent, and transform insights into effective marketing, personalized journeys, and higher lifetime value.
AI Agents: Intelligent, always-on agents that boost productivity and reduce operational costs. Available 24/7, they provide instant, personalized recommendations, answer inquiries, and optimize direct booking conversions.
If you share our passion for customer happiness and believe in the power to make an impact, you're in the right place. Join us in our mission to revolutionize the hospitality industry through innovation and excellence.
Position: Senior Director Field Marketing – EMEA
Location of the role: EU (Remote)
This commercial role is the primary marketing interface for the regional sales team, responsible for executing localized campaigns, events, and programs to generate a committed percentage of pipeline and revenue within their territory.
Reporting Structure: Reports solid-line to the Regional VP of Sales. Reports dotted-line to the VP Global Marketing.
In your role, you will make an impact by….
- Pipeline and Revenue Accountability
- Pipeline Target Ownership: Directly accountable to the Regional VP of Sales for delivering a specific, commercially-agreed percentage of the regional sales pipeline (e.g., 30% of New Opportunities).
- Sales Alignment & Partnership: Serve as the strategic marketing partner to the Regional VP of Sales. Attend weekly sales meetings and monthly forecast calls to ensure marketing activities are directly supporting the sales cycle and revenue targets.
- Account-Based Marketing (ABM): Identify key strategic accounts and hotel groups in the region and execute targeted, personalized ABM campaigns in partnership with regional sales leaders.
- Localized Campaign Execution
- Demand Generation: Design, manage, and execute localized, region-specific campaigns (landingpages, digital ads, email nurture, local PR) using the brand guidelines and core assets provided by Global Marketing.
- Field Events & Sponsorships: Own all regional trade shows, customer events, and proprietary webinars. Manage event logistics, drive attendance, and ensure aggressive lead follow-up with the sales team.
- Tailored Content: Create regional and adapt and translate global content (case studies, presentations) for local market relevance, including incorporating regional customer success stories and using local industry terminology.
- Budget, Performance & Market Insight
- Budget Discretion: Manage the regional marketing budget with clear authority to allocate funds for local media, events, and campaigns that best suit the regional market dynamics, while adhering to the dotted-line oversight of the VP Global Marketing.
- Performance Monitoring: Track and report on regional campaign performance, lead quality, conversion rates, and ROI to both the Regional VP of Sales and the VP Global Marketing.
- Market Feedback Loop: Act as the voice of the region, gathering competitive intelligence, customer pain points, and product feedback, and channeling these insights back to the Global Marketing and Product teams for continuous strategy refinement.
You are a perfect fit, if you have…
- Professional Experience
- 10+ Years in B2B Marketing: With a minimum of 5 years in SaaS Field Marketing or Regional Marketing (leadership) specifically within Europe/EMEA.
- Hospitality Industry Expertise & Network: Deep understanding of the EMEA hospitality landscape. Knowledge of regional hotel dynamics is critical.
- Sub-Region Management: Proven experience managing marketing strategy across the "Big 3" European markets (UK, Germany, France) as well as emerging markets in the Middle East or Eastern Europe.
- Sales-Embedded Experience: Previous experience reporting into or working very closely with Sales leadership. Comfortable being measured on a Quota rather than just MQLs.
- Technical & Strategic Skills
- Data-Driven Methodology: Mastery of CRM (Salesforce) and Marketing Automation. Ability to analyze pipeline velocity differences between regions.
- ABM Proficiency: Experience utilizing ABM tools to target specific European enterprise accounts.
- Language Skills: Fluency in English is mandatory. Business fluency in a second major European language—specifically German or French—is a significant advantage and highly preferred.
- Regulatory Knowledge: Strong working knowledge of GDPR and data privacy regulations regarding marketing in EMEA.
- Core Competencies
- Commercial Acumen: Think like a salesperson. You understand that "Brand Awareness" is only valuable if it eventually leads to Revenue.
- Cultural Agility: The ability to switch gears instantly—managing a pragmatic, data-heavy presentation for a German audience in the morning, and a relationship-based networking event for UK clients in the afternoon.
- Travel Requirements
- Willingness to travel
And most importantly, what's in it for you...
- Working in a global, diverse, and collaborative team
- Flexible working hours allowing you the freedom to shape your work-life
- Remote-friendly environment
- On-going career development, training, and coaching
- Six days for learning & development
- Celebrate in style at our team events (in-person and virtually)
- Social benefits and perks based on location
Why TrustYou?
Our values shape our working environment. For more information about Life at TrustYou check out our Career Site or our LinkedIn Life Section.
P.S. TrustYou is an equal-opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of gender, background, religion, orientation, age, or ability.
If you are excited about this opportunity, join us! We look forward to your application and getting to know you
