Who are we?
At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk.
We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface.
We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale.
The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organisations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.
Where does this role fit in?
The Partner and Events Marketing Manager is a critical role reporting to the VP, Field and Partner Marketing. This position is the operational engine responsible for activating, maintaining, and scaling marketing efforts through our external partner ecosystem, including MSSPs, Fulfilment partners, and B2B Marketplaces (e.g., cloud marketplaces).
Events are the heartbeat of this role. You will plan, produce, and measure a calendar of partner facing events designed to generate pipeline, deepen partner relationships, and amplify UpGuard's brand through our ecosystem of MSSPs, Fulfilment partners, and strategic alliances. Alongside this, you will ensure our B2B Marketplace listings (e.g., GCP, AWS & Azure) are optimized and high-performing.
This role sits at the intersection of Revenue, Product Squads, and our centralized execution teams. You will ensure that our partners are equipped with the most up-to-date, on-brand GTM materials, and that our Marketplace listings are optimized to generate a qualified trial pipeline, directly supporting both new logo acquisition and expansion revenue goals.
What will you do?
Partner Event Strategy & Execution (Primary Focus)
- Own the end-to-end planning, production, and post event analysis of a rolling calendar of partner events such as webinars, partner days, co-hosted field events, industry conferences and executive roundtables
- Develop event briefs, run-of-show documents, speaker prep materials, and post-event reports in close collaboration with Partnership Managers and Product Marketing
- Source and manage event vendors, venues, AV/production partners, and logistics for in-person activations
- Build scalable, repeatable event playbooks that can be handed off to partners for self-serve execution, reducing the time UpGuard needs to invest per event over time
- Manage partner event budgets with rigor, tracking spend vs. pipeline generated and continuously optimising for ROI
- Work with Marketing Operations to ensure event registrations, attendees, and follow-up sequences are accurately captured in HubSpot and attributed to the correct partner and campaign
Co-Marketing Campaign Execution
- Design and execute integrated co-marketing campaigns anchored around events including pre-event promotion, in-event engagement, and post-event nurture in partnership with MSSPs and strategic partners
- Produce co-branded event assets (landing pages, email invitations, social graphics, slide decks) in collaboration with Design, adapting existing Product Marketing content for partner audiences
- Coordinate with external partner marketing contacts to align on promotion, branding, and audience outreach for joint events
Marketplace Optimization
- Own the end-to-end management, optimization, and performance reporting for all UpGuard listings on B2B marketplaces (e.g., AWS Marketplace, Azure Marketplace), focusing on conversion rate and pipeline generation
- Utilize content provided by Squad Content Writers and PMMs to keep marketplace listings current, accurate, and compelling
Partner Enablement & Content Activation
- Act as the primary Marketing distributor for partner content, ensuring MSSPs and Fulfilment partners receive all necessary sales materials, playbooks, and event ready assets
- Maintain and update partner portals with fresh co branded assets, event recordings, and post event follow-up materials
Pipeline Attribution & Reporting
- Work closely with Marketing Operations and the Revenue team to ensure accurate tracking and attribution of partner event-sourced and partner-influenced pipeline
- Report regularly on event performance metrics: registrations, attendance rates, pipeline generated, cost per opportunity, and partner satisfaction
Process Management
- Define and document internal processes for product-aligned marketing squads to submit GTM assets for partner event activation and marketplace implementation.
What will you bring?
- 3+ years of specialized experience in Partner Marketing, Field Events, or Channel Marketing preferably within SaaS or Cybersecurity
- Proven track record of planning and executing high-quality B2B events, both virtual and in-person, with measurable pipeline outcomes
- Strong project management skills with the ability to manage multiple concurrent events and campaigns across different partners and timelines
- Excellent stakeholder management and communication skills comfortable coordinating across Sales, Product Marketing, Design, and external partner contacts simultaneously
- Demonstrated ability to build strong cross-functional relationships with Product Marketing, Sales, and external Partnership Managers
- Experience using marketing automation (HubSpot) and CRM platforms to track event leads, campaign activity, and ensure accurate attribution
- High attention to detail with strong commercial acumen able to manage event budgets and report on ROI
What will give you an edge?
- Experience marketing through or to Managed Security Service Providers (MSSPs) or within the cybersecurity ecosystem
- Direct experience managing listings and driving transactions on cloud marketplaces (AWS, Azure & GCP)
- Familiarity with webinar and virtual event platforms (e.g., ON24, Zoom Webinars, Hopin) and in-person event production tools
- Strong data literacy, comfortable building event performance dashboards and reporting on partner-influenced revenue
- Familiarity with the commercial and legal nuances of B2B partnership contracts and co-marketing agreements
What's in it for you?
- Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
- WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
- $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
- Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries
- 18 weeks paid Parental Leave: Irrespective of parenting role
- Personal Leave Allowance: This includes sick & carer’s leave
- Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
- Top-spec hardware: All team members will be provided with top-spec laptops for their roles
#LI-SD1
UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!
As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC.
Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.
