Build something people love
Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. Using smart technology, we take financial services that are often confusing and expensive and make them transparent and low-cost for everyone. We’re the largest fintech company in Canada, with 3+ million users who trust us with more than $100 billion in assets. And we’re just getting started.
We’re looking for someone who thinks big, sweats the small stuff and keeps things simple. You’ll join a high-bar, fast-paced team where people are trusted to own their work, communicate openly, and ship things that improve our clients’ lives. Collaboration, humility, and an obsession over quality are how we get stuff done.
We are hiring a Product Marketing Lead to support our Active Trader business. To succeed in this role, you need to be an active trader yourself, with a deep understanding of markets, strategies, and what motivates this highly engaged segment. Your lived experience will be essential in shaping GTM strategies, campaigns, and content that resonate authentically with traders in 2026 and beyond.
About the Role
We are looking for a strategic and client-obsessed Product Marketing Lead to help grow our Active Trader business. In this role, you'll turn product innovations into compelling narratives, campaigns, and go-to-market strategies that resonate with traders who expect speed, transparency, and advanced capabilities.
You’ll be responsible for deeply understanding our clients, market trends, and competitive landscape—and translating those insights into positioning, messaging, and campaigns that drive engagement, adoption, and trust. Working closely with the Product Marketing leadership and cross-functional teams and their leaders (Product, Growth, Sales, Brand, UX, Data Science, and more), you’ll lead the success of major product launches and trader-focused initiatives end-to-end.
You'll thrive in this role if you’re excited to manage executional details while thinking strategically about scaling products, challenging assumptions, and driving long-term impact in the active trading segment.
In this role you'll have the opportunity to:
- Drive top-of-funnel growth for Active Traders: Collaborate closely with Sales and Growth in the Active Trader Growth Pod to design and scale acquisition strategies that increase qualified trader leads. You’ll help shape incentive frameworks, influence paid and partnership strategies, and connect GTM narratives to measurable growth. While reporting into PMM leadership, this role includes a dotted-line relationship to Sales leadership to maximize impact and exposure.
- Lead Go-To-Market initiatives for trader products: Own GTM execution, ensuring messaging is on point, campaigns run smoothly across stakeholders, and results are tracked and analyzed.
- Drive trader insights: Use your personal trading experience, client research, and internal data to uncover growth opportunities, advocate for trader needs and product roadmap priorities and champion marketing strategies that best resonate with this segment.
- Shape positioning & content: Translate complex trading products into clear, compelling narratives for traders, helping the business stand out in a competitive market.
- Run experiments and test ideas: Design and execute small-scale experiments to explore product or marketing optimizations, using results to influence bigger bets.
- Stay ahead of market trends: Monitor the trading ecosystem, competitor offerings, regulations, and emerging opportunities to ensure Wealthsimple is at the forefront of innovation.
- Leverage AI to supercharge marketing: Use AI tools to extract insights, streamline processes, and enhance the impact and reach of campaigns.
What you’ll bring:
- 8+ years of marketing experience in hyper-growth technology organizations
- Active trading experience: You actively trade stocks, options, crypto, or other instruments and understand the behaviors, tools, and motivations of high-frequency traders
- Proven track record of developing go-to-market plans, shaping positioning, and turning strategy into live campaigns
- Strong cross-functional collaboration skills: you have high conviction in your ideas that span product and marketing and you bring out the best in others and ensure coordinated, high-quality delivery
- Strong familiarity with SQL to analyze datasets, evaluate marketing campaign performance, inform go-to-market decisions and translate insights into action
- Fluency with AI tools that boost productivity and inform strategy
- Sharp attention to detail, ensuring all materials are accurate, aligned, and trader-focused
- Bias toward action: you thrive in fast-paced environments and are comfortable working with ambiguity
- Growth mindset and challenger mentality: you seek opportunities to improve business outcomes, marketing approaches, and your own skills
Compensation & Equity
🤑 Base salary range: For this role, candidates located in Canada can expect a base salary range of CAD $152,000 - $190,000. Actual compensation is determined based on skills, experience, and role level. Exceptional candidates may be considered above the top of the range, and pay can increase quickly for those who make a big impact in the role.
🚀 Total compensation: In addition to base salary, this role includes equity compensation. We use clear job levels and market-based salary bands to ensure compensation is fair and consistent across the company.
Why Wealthsimple?
🌸 Top-tier health benefits and life insurance
📈 Long-term group savings with employer match using our Wealthsimple for Business platform
🌴 20 vacation days + 4 wellness days per year, and unlimited sick and mental health days
✈️ 90 days away program: Employees can work outside of Canada for up to 90 days per calendar year
👥 A wide variety of peer and company-led Employee Resources Groups (e.g., Rainbow, Women of Wealthsimple, Black @ WS)
🌎 We’re a remote first team with over 1,500 employees across North America - and one of the best things about working here is the people. You’ll be collaborating with incredibly talented, curious, and driven teammates who care deeply about doing great work.
Be a part of our Canadian success story and help shape the financial future of millions.
Technology & Innovation at Wealthsimple
We believe the future belongs to those who innovate boldly. At Wealthsimple, every team member is expected to lean into new technologies, including AI, and tooling to rethink how we work, solve problems faster, and create even greater value. We're looking for people who are not just comfortable with change but energized by it. Our commitment is to build a company that evolves at the pace of the world around us, and we want you to help lead that future.
DEI Statement
At Wealthsimple, we are building products for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Accessibility Statement
Wealthsimple provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know, and we will work with you to provide the necessary support and make reasonable accommodations to facilitate your participation. We are continuously working to improve our accessibility practices and welcome any feedback or suggestions on how we can better accommodate candidates with accessibility needs.
