Manager, Product
•Nbcuniversal3Hybrid· 1h
📦 Product⏰ Full-time🎯 Lead / Principal💰 $110k-150k🇺🇸 Stamford, USA
1h ago
Wgachidden·about 2 months ago
Australia (Remote)
Want to leverage your skills at a high-growth startup AND make a difference in the world? Come join the revolootion!
We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $18 million AUD to this mission. Basically, we’re really good at making it easy to do good.
We operate scaling businesses in the UK, US, and Australia (Canada, soon). Our amazing team is based in Australia, the UK, the Philippines, China, and the US. Our 250+ people make the biggest possible impact for people and the planet. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.
As a genuine remote-first company, we lean into being a high-functioning distributed team. We recognise some people achieve maximum productivity and work-life balance being fully remote. We have a strong culture of trust, and we love to deliver and delight!
Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.
Our Digital Product teams drive the technology and experiences for first-time and returning customers of Who Gives A Crap.
As the Senior Product Manager for Acquisition, your mission is to own the end-to-end digital experience that drives new customer acquisition. You will be joined at the hip with our Full Funnel Growth Marketing team, focusing on optimising all surfaces that prospective customers encounter—from paid traffic landing pages through to checkout.
Reporting to the Head of Digital Product, you will leverage Conversion Rate Optimisation (CRO) and analytics to increase qualified first-time customer conversion, build the foundation for AI-powered personalisation, and maximise the Lifetime Value (LTV) potential of all traffic. If you’re a proven leader who is passionate about using data and experimentation to create real-world impact, we’d love to have you on our team!
You'll own the strategy, roadmap, and performance of all pre-purchase customer experiences (landing pages, product pages, cart, and checkout). This includes leading the A/B testing and experimentation program, ensuring the statistical rigour of all experiments, and systematising learnings across the digital portfolio.
You will be the primary Product partner for the Growth Marketing team, translating traffic insights and campaign priorities into funnel adjustments. You will take direct ownership of SEO and GAIO [Generative AI Optimisation] metrics, working with Content and other teams to maintain our leadership position.
You will collaborate on the product strategy for our catalogue's presence and performance within third-party AI/LLM interfaces (e.g., Gemini, Claude, ChatGPT) that integrate with Shopify. You'll work to ensure our brand and features stand out against competitors in these new conversational commerce settings.
You will own key KPIs (conversion rate, first-purchase revenue, drop-off rates) and use qualitative and quantitative research to identify friction points. You will own the strategy for 'data enrichment at acquisition' to feed LTV prediction models and downstream personalisation engines.
You’re an Expert who thrives in a collaborative, high-energy environment and knows how to get things done while keeping quality top of mind. You’re ready to bring your energy to a team that’s all about making a positive change in the world.
As a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5, we’re in very good company with other exceptional B Corps around the world.
Have you made it this far?
If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.