Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2026, we’ve contributed over $20 million AUD to this mission. Basically, we’re really good at making it easy to do good.

We operate scaling businesses the UK, US, Australia and Canada. Our amazing team is based in Australia, the UK, the Philippines, China, and the US. Our 250+ people aim to make the biggest possible impact for people and the planet. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

The purpose of this role is to be the driving force behind US brand-led growth. You will lead the local strategy and execution that converts attention into incremental demand, driving measurable awareness, revenue growth, and improved Customer Acquisition Cost efficiency through integrated brand and growth channels.

If you worked here this past month here are some things you might have been involved in

• Owning the US brand and growth strategy end-to-end - from local brand activations to acquisition channel testing - ensuring every investment is building toward a dominant challenger position in the US.
• Leading the integration of brand and performance channels, working with the Global Growth Marketing and the Brand & Creative CoEs to make sure US narratives are showing up effectively in paid media and earned content alike.
• Driving acquisition and retention experiments, in collaboration with the Global Growth Marketing CoE, and use those results to inform how we scale nationally.
• Holding the full funnel together: connecting awareness and acquisition activity to retention outcomes, and feeding customer insight back into creative and channel decisions.
• Partnering with Finance and Analytics to track what's working - CAC efficiency, DMA awareness progress, and brand investment ROI - and make the case for where to double down.
• Leading and developing a small US-local team (Growth, Brand Activations, Performance Creative), while building the playbooks that let the team execute independently as we scale.

Let’s talk about you

You are a strategic and inspiring growth leader

You possess a deep understanding of the US market and know how to use brand as a powerful engine for commercial results. You excel at leading local strategy and execution, ensuring brand and performance channels work seamlessly to create attention and demand.

You thrive on measurable impact

Your focus is always on the bottom line: driving measurable awareness, significant revenue growth, and improving efficiency. You are a data-informed leader capable of setting ambitious goals and delivering on them through clear, integrated strategic execution.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

• Certified B Corp™: We work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5, we’re in exceptional company with other purpose-led B Corps around the world.
• Competitive Rewards: We offer competitive, market-informed salaries, meaningful support towards healthcare, generous paid leave, and tailored learning and development opportunities.
• The Best Perk: You’ll also get free toilet paper (yes, you read that right)!
• Proud Team: Our engagement surveys tell us that our team is 95% proud to work for Who Gives A Crap.

Have you made it this far?

Research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water to everyone in the world.