Marketing Strategy & Operations Manager
•Ashby· 3h
📣 Marketing⏰ Full-time🎯 Lead / Principal💰 $150k-207k🇺🇸 USA
3h ago
Worldly·about 8 hours ago
Location: Remote - Hong Kong, China, Vietnam, Thailand
Worldly is the world’s most comprehensive impact intelligence platform — delivering real data to businesses on impacts within their supply chain. Worldly is trusted by 40,000 global brands, retailers, and manufacturers to provide the single source of ESG intelligence they need to accelerate business and industry transformation.
Through strategic and meaningful customer relationships, Worldly provides key insights around supplier performance, product impact, trends analysis, and compliance. When a company wants to change how business is done, we enable that systemic shift.
Backed by a dedicated global team of individuals aligned by values, Worldly proudly operates as a public benefit corporation with backing from mission-aligned investors. Want to learn more? Read our story.
This role sits at the center of Worldly's supplier side business, in the region where most of the network actually lives. East and Southeast Asia is home to tens of thousands of the manufacturers on the Worldly platform. How well we reach them, how easy we make it to join and get value, and how clearly we tell them what's in it for them, all of that runs through this seat.
You'll own the marketing that helps suppliers find Worldly, buy in, get onboarded, and stay. You'll make the global message land in local markets. And you'll be the person making sure the supplier voice shows up in how we position, build, and sell. The supplier purchase experience is a direct revenue driver, so the words, the flow, and the in-product messaging all move the numbers.
You'll report to the Senior Director, Product Marketing and work shoulder to shoulder with the Regional Supplier Engagement and Lifecycle teams in Hong Kong.
Own positioning and messaging for the global supplier audience: the factories, manufacturers, vendors, and others who buy and complete assessments on Worldly.
Drive the supplier purchase and onboarding experience. Suppliers buy through Worldly directly, so you'll help reduce friction and lift the rate at which they find us, buy, and finish their first assessment.
Make the value obvious and specific. One assessment that satisfies many brand customers. Less time lost to repeat audits. A path to win new business with the 350+ buyers already on the network. Your job is to make that real, not abstract.
Adapt the global message for local markets. Translate, localize, and reshape so it's culturally relevant and lands the way it should across the region's biggest supplier markets.
Produce supplier content and enablement at volume using AI-assisted workflows. Onboarding emails, success stories, assessment guidance, in-product copy, partner materials. You'll build and run these workflows yourself, not wait in a queue.
Bring the region back to the team. Stay close to suppliers and the people who serve them, and feed what you learn into positioning, our buyer intelligence practice, and the product roadmap.
Partner across functions and time zones with Regional Supplier Engagement, Lifecycle, Demand Generation, Growth, and Product.
Support association and partner co-marketing in region, including work with the industry bodies that shape how suppliers think about assessments and standards.
Minimum 6 years in product marketing or an adjacent go-to-market role (content, demand, lifecycle, partner, or community marketing) in B2B SaaS, B2B ecommerce, or a related industry.
Experience in consumer goods supply chains, and manufacturing.
Proven track record of directly increasing revenue and ecommerce sales with marketing programs that target business customers.
Experience serving as a strategic voice of the customer within product development cycles — influencing roadmap decisions, feature prioritization, and go-to-market strategy
Fluent in English plus at least one relevant regional language.
A strong writer and editor in English and one additional regional language who can take technical, regulatory, or data-heavy material and make it clear, useful, and human.
Comfortable with data. You can read it, question it, and turn it into a story and an argument.
AI-fluent, or hungry to be. You already build AI-assisted workflows for research, drafting, and enablement, or you're eager to learn fast. This is how the team works, not a side experiment.
A real collaborator who works well across functions, cultures, and time zones.
Localization or multi-market marketing experience.
eCommerce or self-serve purchase experience.
Mandarin is a strong plus given how much of our supplier network is in China.
You'll own a motion that's core to the business, in the region where the network lives. You'll have real scope, not a narrow lane. And you'll help build an AI-native way of working on a team that's actively reinventing how marketing operates. If you want work that shows up in the numbers and shapes how a category leader grows, this is it.
Comprehensive benefits offerings. 100% employee premium covered by Worldly.
Growth Opportunities
Equipment Stipends
Unlimited PTO
Paid company holidays
Our team is motivated to transform the way products are made. By helping our customers succeed in a new era of sustainable production, we are able to build technology that makes a difference on a planetary level.
Our team represents over 15 countries, and brings unique experiences from technology to farming to the table. Surround yourself with kind, enthusiastic, and dedicated people who put collaboration and growth at the center of our shared goals.
Benefits and Perks
Earn a competitive salary and performance-based bonuses. Get healthcare, retirement matching, and equity for US employees.
Use the office stipend to get the supplies you need. Combat zoom fatigue with no-meeting Fridays.
Flexible time off. Take the time you need to recharge. Our culture encourages team members to explore and rest to be their best selves.
We're remote, not lonely. Join the culture committee, coffee chats, or a variety of other interest groups.
We believe it’s essential to reflect the diversity of those we strive to serve. True innovation happens when everyone has room at the table, including the tools, resources, and opportunity to excel. We’re dedicated to building a culturally and experientially diverse team that leads and works with empathy and respect.
Annual Salary
Hong Kong: $40,000 - $48,000 USD
Thailand and Vietnam: $28,000 - $40,000 USD
China: $40,000 - $48,000 USD
Annual Bonus Plan
Work-From-Home Stipends
*Final compensation figures will be determined based on a wide variety of factors, including experience and location. These factors will be evaluated and considered by Worldly throughout the entirety of this process.
**For candidates located outside the U.S., the salary range listed in USD will be paid in the local currency equivalent at the time of offer using the then-current exchange rate.