Director, Amazon + Retail Media
Wpromote·about 2 months ago
The Role
We're looking for an Director to own Amazon DSP (demand-side platform) strategy and execution for a large-scale portfolio account. In addition, you'll also be director-level support for managers across 2-3 other full-funnel retail accounts, as well as help the wider team sharpen how they plan and execute across retail DSP.
You Will Be
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Accountable for full-funnel Amazon DSP strategy, planning, and execution across a large-scale portfolio account.
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Supporting managers at a director-level across several other accounts across Amazon Sponsored Ads, DSP, and other retailers (Walmart, Target, Criteo)
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Designing, implementing, and managing ad spend across campaigns, while having a full grasp of how different ad types work together to further our client’s goals.
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Monitoring daily trends, opportunities, and spend across multiple brands
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Proactively communicating with clients about account health, ad performance, sales, best practices, potential opportunities, and developing action plans to improve results
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Working in a dynamic, time-intensive environment where competing priorities are commonplace. Previous agency experience preferred.
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Closely monitoring competitors and category trends
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Auditing prospective Amazon accounts and identifying areas for improvement to assist in the sales process
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Developing and maintaining a strong understanding of new or emerging trends within Amazon and other marketplaces
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Tasked with some special projects as needed to help the growth of the department
You Must Have
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8+ years in digital media, with deep hands-on Amazon DSP planning and execution experience.
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Real programmatic fluency — PMP vs OMP, inventory deals, audience strategy, and inventory decisions.
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Command of the full Amazon ecosystem: DSP, Sponsored Products, Brands, and Display, plus AMC.
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Experience working with or at a brand with $5M+ in annual Amazon budget
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A track record leading large, complex, or multi-brand accounts.
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Experience with 3P optimization tools (Pacvue, Skai, Gigi, etc)
- Experience managing and developing direct reports, including coaching, feedback, performance management, and career development
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Great communication skills, both written and oral, with a strong attention to detail
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Extremely well organized, able to balance client timelines and business needs across multiple clients
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Work comfortably in dynamic, time-intensive environments where competing priorities are commonplace
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Ability to manage client expectations and priorities
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Experience presenting to senior-level client contacts
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The ability to explain the nuances of Amazon clearly and concisely
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Working experience of Vendor and Seller Central
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An understanding and experience with optimizing product detail pages, including titles, key features, and A+ content.
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Knowledge about how Amazon marketing and performance affect the purchase funnel
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An understanding of Amazon account operations, logistics, and the fees that may be associated with them
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Working knowledge of other e-commerce marketplaces outside of Amazon
Nice to Have
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Experience within the pet category
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Prior agency experience
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Working knowledge of other digital marketing channels outside of Amazon (social, influencer, search, etc.)
Market context
Measured from remote postings we have tracked ourselves — not self-reported survey data.
What Executive Marketing roles in Americas pay
- 25th
- $153k
- Median
- $190k
- 75th
- $226k
Based on 1,853 comparable postings with disclosed salaries, last 12 months.
How Wpromote is hiring
- Last 90 days
- 61 roles
- Total tracked
- 132
- Hiring across
- 11 job families
Tracked since July 2024.