The Role
We are looking for a Programmatic Manager to play a key role in the strategy and execution of programmatic advertising campaigns. This role requires a strong understanding of the programmatic landscape, a data-driven approach, and a passion for optimizing campaign performance. This individual will be responsible for implementing programmatic best practices, collaborating with other teams, and delivering exceptional results.
To be successful in this role, the candidate should have hands-on keyboard experience managing programmatic campaigns across major Demand-Side Platforms (DSPs), including The Trade Desk (TTD), DV360, and Amazon DSP. They must have strong analytical skills, a good understanding of measurement and optimization techniques, and the ability to translate data into actionable insights. If you thrive in a fast-paced environment, are passionate about programmatic advertising, and enjoy collaborating with others, this role is for you!
This is a 1099 freelance role with an expected commitment of approximately 30 hours per week, with the possibility of increasing to 40 hours depending on need. The engagement is expected to run through Q2 (June), with potential to extend.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
The anticipated hourly rate for this role will be $33.00/hr - $45.00/hr based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget.
*This role may be performed remotely in most U.S. states, with some exclusions
**This position is not eligible for immigration sponsorship
*** This position is a contract, 1099 freelance role
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You Will Be
- Executing programmatic strategies, aligning with campaign objectives and KPIs.
- Implementing programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting.
- Staying up-to-date with the latest programmatic trends, technologies, and best practices.
- Contributing to the evaluation of programmatic technology partners, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); and data providers.
- Working with the team to develop and implement a measurement framework to accurately assess the performance of programmatic campaigns and demonstrate ROI.
- Collaborating with other teams, including media planning, creative, and analytics, to ensure seamless integration of programmatic efforts.
- Building and maintaining strong relationships with key programmatic partners, including publishers, data providers, and technology vendors.
- Identifying and evaluating new programmatic opportunities and technologies to improve campaign performance.
- Contributing to the development of strategic recommendations and performance reports.
- Managing campaign budgets effectively, ensuring optimal allocation of resources.
- Driving continuous improvement in programmatic campaign performance through rigorous testing and optimization.
- Troubleshooting and resolving programmatic issues.
You Must Have
- 1-3 years of directly related experience in programmatic advertising.
- Solid understanding of the programmatic landscape, including Demand-Side Platforms (DSPs) such as The Trade Desk (TTD), DV360, and Amazon DSP; Supply-Side Platforms (SSPs); data providers; and audience targeting methodologies.
- Proven track record of executing successful programmatic campaigns across CTV, DOOH, Audio, Display and more.
- Strong analytical skills and experience in data analysis, reporting, and optimization of programmatic campaigns.
- Good understanding of programmatic measurement and attribution methodologies.
- Experience collaborating with cross-functional teams.
- Strong communication and presentation skills.
- Ability to build and maintain strong relationships with programmatic partners.
- Proactive and results-oriented approach, with a passion for innovation and continuous improvement.
- Experience with various programmatic platforms and technologies.
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
