Senior Media Planner (B2B Strategy)

You Will Be

• Building and stewarding paid media plans across Paid Search, Paid Social (LinkedIn, Meta), and Programmatic (Display, Video, CTV, Audio), from initial planning through in-flight reallocations, optimizations, and incremental investment scenarios
• Analyzing performance data to guide cross-channel budget allocation across the funnel, from awareness through demand capture
• Developing recommendations on media mix, audience and account targeting, creative strategy, KPIs, and measurement frameworks in partnership with the strategist
• Conducting audience, competitive, and market research using tools such as 6sense or Demandbase, Pathmatics, GWI, Resonate, and platform insights
• Partnering with activation, creative, and analytics teams to keep strategy and execution aligned
• Working with client marketing, sales, and RevOps teams on ICP definition, target account lists, and how media-sourced leads and accounts flow into their systems
• Monitoring pacing and performance trends, flagging risks and opportunities early
• Leading testing and learning initiatives across channels and documenting what the team learns
• Developing cross-channel performance forecasts to set expectations and inform planning
• Delivering insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents
• Managing relationships with media vendors and platform partners: evaluating new partners, negotiating rates and added value, and holding vendors accountable to performance
• Proactively bringing clients recommendations on new vendors, channels, and formats worth testing, with a clear point of view on fit and expected impact
• Staying on top of platform incentives, rebates, credits, and beta programs, and making sure clients take advantage of the ones they qualify for
• Contributing to new business efforts, including RFP responses and prospect audits
• Building expertise in client industries, buyer journeys, and the B2B media landscape
• Using AI tools to speed up research, analysis, and plan development, with judgment about where they help and where they don't
• Staying current on emerging platforms, B2B media trends, and best practices

You Must Have

• 3-5 years of experience in paid media planning, paid media management, or digital strategy in an agency or B2B marketing environment
• Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, LinkedIn Campaign Manager, Meta, DV360, or similar
• Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and demand objectives
• Strong understanding of full-funnel media planning, audience strategy, and performance measurement across the customer journey
• Experience partnering with analytics teams on tracking, reporting frameworks, and dashboards
• Familiarity with attribution methodologies and measurement frameworks
• Experience working directly with media vendors and platform reps, including evaluating proposals and negotiating terms
• Strong analytical and problem-solving skills with exceptional attention to detail
• Proficiency in Google Sheets, Docs, and Slides, and media reporting platforms
• Excellent written, verbal, presentation, and interpersonal communication skills
• Strong organizational and project management skills, with the ability to manage multiple clients and priorities at once

Nice to Have

• Hands-on experience with ABM platforms (6sense, Demandbase) or intent data
• Familiarity with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo) and how media performance connects to lead and opportunity data
• Experience supporting large, complex accounts with multiple stakeholders
• Experience contributing to integrated media strategy and campaign testing frameworks