ABOUT YOU

We are looking for a User Acquisition (UA) Manager who is data-driven, proactive, collaborative, and execution-focused to join our Marketing / Growth team. The best candidate will thrive in a fast-paced, highly collaborative, and exceptionally dynamic setting and be excited to plan, launch, and optimize paid media campaigns that grow users and revenue for Xsolla-supported titles and products.

Strong analytical thinking, performance marketing expertise, and stakeholder communication are essential, along with experience in mobile and/or PC/console game marketing, growth marketing, or performance advertising. The ability to manage multiple campaigns at once, prioritize quickly, and turn insights into action will be key to your success in this role.

If you’re passionate about scaling marketing performance through smart testing and optimization and love gaming—especially understanding what motivates players and how creative + targeting + measurement come together to drive growth, we would love to hear from you!

Responsibilities:

• Support and help execute day-to-day user acquisition campaigns across key paid channels (Meta, Google/YouTube, LinkedIn, Mobile DSP's) in alignment with product goals and growth targets.

• Plan, launch, and optimize performance campaigns across B2B and B2C objectives, driving measurable outcomes like leads, installs, registrations, purchases, and ROAS.

• Contribute to a structured testing roadmap across targeting, creative concepts, bidding strategies, and landing flows, helping prioritize tests and document results.

• Monitor campaign performance regularly; flag performance shifts and surface optimization recommendations (budget pacing, creative rotation, audience adjustments, bid changes) to senior team members.

• Work closely with Art and Design teams to help brief and iterate on ad creatives, tying feedback to performance data and campaign learnings.

• Collaborate with Product and Analytics stakeholders to support accurate tracking setup (UTMs, pixels, SDK events, attribution tools) and ensure campaigns are measurable end-to-end.

• Contribute to recurring performance reports (weekly/monthly) with clear summaries of what's working, what isn't, and suggested next steps, with support from senior teammates as needed.

• Assist with budget tracking and spend pacing across campaigns, flagging discrepancies and helping ensure performance stays on target.

• Keep campaign documentation, learnings, and best practices organized and up to date to support team efficiency and institutional knowledge.

• Coordinate with cross-functional teams to help ensure campaigns align with product launches, promotions, and key seasonal moments.

Qualifications & Skills:

• 2+ years of experience in Performance Marketing, Paid Media, or Growth Marketing with hands-on exposure across B2B and/or B2C campaigns; some familiarity with mobile UA is a plus.

• Hands-on experience managing campaigns across one or more major advertising platforms  (Meta Ads Manager, Google Ads/YouTube, or LinkedIn Ads) with growing comfort across multiple channels.

• Working knowledge of performance metrics across B2B (CPL, MQL, pipeline contribution, CAC) and B2C (CPA, ROAS, LTV, conversion rates) contexts, with the ability to use data to flag trends and suggest optimizations.

• Comfortable in Excel/Google Sheets for reporting and performance tracking; able to work with dashboards and communicate findings clearly to your immediate team.

• A collaborative team player who can work cross-functionally with creative, sales, and product teams, communicating clearly and following through on shared priorities.

• Organized and reasonably self-directed, with the ability to manage multiple campaigns and tasks with some guidance.

Nice to Have:

• Some hands-on exposure to mobile UA platforms (e.g., Meta App Campaigns, Apple Search Ads, Google UAC) and/or attribution tools (e.g., AppsFlyer, Adjust).

• Some experience with A/B testing, landing page optimization, or funnel analysis, even if early-stage or limited in scope.

• A developing understanding of audience segmentation and how targeting strategies differ between B2B and B2C campaigns.

• Comfort with GA4 or similar web analytics tools and an ability to connect paid performance to basic on-site metrics.

• Familiarity with project management tools like Jira, Confluence or Notion is a bonus.