About the Role

We’re seeking a Senior Manager, Organic Growth Strategy, to help define and evolve how A Place for Mom drives organic acquisition and product-led growth in an increasingly AI-mediated discovery landscape. This is a strategic, product-embedded leadership role responsible for driving high-quality organic acquisition to ensure we capture and scale qualified, high-intent demand entering the funnel.

Traditional SEO remains a critical acquisition channel for our business, and this role requires deep expertise in SEO principles and mechanics. At the same time, the scope extends beyond classic SEO into AI-driven discovery, product experience, and trust signals. Success in this role is measured by the clarity of strategy, quality of decision-making, and the team’s ability to translate discovery signals into product impact.

This role sits within Product and operates horizontally across our portfolio, partnering closely with Product, Design, Research, Data, Marketing, and Brand. You will help shape how our products are discovered, understood, trusted, and chosen — by users and AI systems — while ensuring strategy translates into actionable insights and execution.

What You’ll Do

Own and evolve organic growth strategy and drive outcomes

• Define and refine the organic growth strategy across products, in partnership with senior leadership

• Own performance of organic acquisition, including growth in reach, quality, and
  high-intent demand entering the funnel

• Design how traditional SEO, AI-driven discovery, content, and product experiences work together as a coherent system

• Identify where product and platform investments unlock durable organic acquisition and reduce reliance on paid channels

• Define and evolve how we measure and improve organic acquisition quality, including
  intent, qualification, and decision readiness
  

Bring deep SEO expertise into product decision-making

• Apply strong understanding of SEO fundamentals, including technical SEO, information architecture, authority signals, internal linking, indexing, and performance, to strategic prioritization

• Interpret algorithm shifts and discovery changes to inform product direction and risk mitigation

• Ensure SEO and discovery considerations are embedded in product planning, not treated as downstream optimization
  

Lead strategy in an AI-mediated discovery landscape

• Develop and articulate a clear point of view on how AI-driven discovery intersects with traditional search principles

• Translate emerging external shifts into internal guidance, guardrails, and prioritization

• Partner with Design and Research to ensure trust, comprehension, and authority are embedded in product experiences
  

Drive opportunity sizing and prioritization

• Partner with Product Analytics and Data Science to size organic growth opportunities and inform tradeoffs

• Define hypotheses, success criteria, and learning plans for growth initiatives

• Provide leadership with clear, actionable perspectives on where to invest and where to focus

• Establish a clear measurement framework for organic growth, spanning core KPIs and
  emerging AI-driven discovery signals
  

Influence cross-functional alignment

• Partner closely with Product Managers, Designers, Researchers, Engineers, Marketing, and Brand leaders

• Align stakeholders around shared definitions of SEO success, organic growth, and AI discovery readiness

• Facilitate structured conversations around ambiguous, cross-domain challenges
  

Build and scale organic growth capability

• Mentor and guide discovery-focused practitioners as the team grows

• Help define roles, priorities, and operating rhythms for organic growth and discovery work

• Contribute to hiring decisions and onboarding as additional capacity is added

• Over time, assume direct management responsibility for organic discovery roles as the team structure evolves

How Success Is Measured
● Organic reach: Growth in organic sessions and share of voice across search and AI
platforms
● Traffic quality: Increase in qualified, high-intent sessions
● Strategic impact: Adoption of organic growth principles in product and platform decisions
● Measurement evolution: Development of new metrics for AI-driven discovery and
product-led

What You Bring

• 8–12+ years of experience in SEO, organic growth, product strategy, or related roles

• Demonstrated depth in SEO fundamentals and a track record of influencing product decisions through search insights

• Experience managing or mentoring other practitioners

• Strong understanding of how technical SEO, content strategy, and product architecture drive organic performance

• Analytical strength and comfort working with evolving, ambiguous data sets

• Excellent communication skills and the ability to influence senior stakeholders

• Bonus: experience with AI-driven discovery, marketplaces, or trust-sensitive domains
  

This Role Is Not

• A tactical SEO execution role focused on audits and keyword management

• A marketing channel owner accountable for campaign performance

• A content production role

• A delivery PM role owning sprint commitments

Why You’ll Love It Here

• Mission-driven work that helps families make meaningful, high-stakes decisions

• The opportunity to shape organic growth strategy during a pivotal AI-driven shift

• A role that combines deep SEO expertise with product strategy and team leadership

• High-leverage influence across multiple products and cross-functional partners

• The chance to define how SEO, AI discovery, and product-led growth evolve together

Compensation

Base Salary: $135,000-$165,000

Bonus: 10%

Benefits:

401(k) plus match

Dental Insurance

Health Insurance

Vision Insurance

Paid Time Off

#LI-LP1

#Remote

About A Place for Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.

• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.

• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.

• Win The Right Way: We see organizational integrity as the foundation for how we operate.

• Embrace Change: We innovate and constantly evolve.

Additional Information:

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.