We are looking for a dynamic and experienced Brand Manager to join our team and help shape impactful, patient-centric marketing strategies. This role offers the opportunity to work across functions, influence stakeholders, and contribute to the successful delivery of marketing-led initiatives in a fast-paced pharmaceutical environment.
Responsibilities:
- Develop & propose Marketing inputs to the Brand Plan with a patient-centric focus
- Synthesise cross-stakeholder insights to form a Marketing perspective on Brand issues, competitive positioning and market dynamics
- Maintain an up-to-date understanding of customer perspectives through regular engagement with stakeholders (e.g. in-field visits)
- Lead the local digital maturity assessment and ensure delivery of digital listening/engagement activities (in-house or via agencies)
- Optimise channel mix for Marketing and cross-functional campaigns; advise others on the optimal use of channels
- Become an extended member of the Brand Team and share Brand Team priorities with the IFT
- Play an active role with the IFT, managing the CLM process and overseeing implementation of CLM activities
- Implement segmentation with IFT, develop segment profiles and drive development of customised materials to each target segments
- Provide input to (or manage) forecasting and KPI monitoring; support budget planning and tracking for Marketing team activities
- Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols
In this role, you will:
- Turn patient empathy into effective strategies and tactics
- Tailor messages to diverse customer and stakeholder groups
- Lead projects and collaborate across functions to ensure successful delivery
- Support forecasting and KPI tracking with strong analytical thinking
- Influence stakeholders, solve complex challenges, and present with confidence
Knowledge and Expertise:
- Understanding of the healthcare environment and its evolving landscape
- Knowledge of channel mix techniques
- Financial processes and business acumen
- Awareness of competition, customer base, reimbursement, and market access processes/issues
- Understanding of pharmaceutical industry business practices, policies, and procedures
- Fluent English
- Knowledge of market research principles and opportunities
- Marketing experience, ideally across a diverse blend of healthcare and other industries such as consumer or media
- Experience working in other functions is preferred, including sales experience in any industry
What you bring:
- Strong understanding of the healthcare environment and pharmaceutical industry
- Experience in marketing, ideall.çşğ-y across healthcare and other industries
- Fluent English, having advanced communication skills in local language
- Educated to degree level, or equivalent (higher degrees or marketing qualifications preferred)
- At least 3 years of experience as a Brand Manager or similar role
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
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