AdvancedMD
AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the AdvancedMD billing platform!
Role Summary
Are you a data-driven leader who takes pride in turning complex marketing signals into clear narratives that drive smarter decisions and power the teams around you? AdvancedMD is entering a defining chapter. We are building marketing into a true growth engine for both our established sales-led platform and a new product-led offering launching this year. The Head of Marketing Analytics & Operations will lead the function that makes both motions measurable — owning the analytics strategy, measurement frameworks, marketing technology stack, and the operational infrastructure that connects data to decisions across the entire marketing organization.
This is a builder's role. You will inherit a function with significant opportunity to be reimagined from the ground up, with the mandate, support, and autonomy to do it. You will partner closely with the CMO, and company-level data and analytics teams to translate AdvancedMD's marketing strategy into insights that inform, tooling that enables, and automation that scales. You will lead a lean, high-leverage team and play a hands-on role in the work yourself. If you enjoy building the analytical foundation that makes marketing strategies succeed, aligning cross-functional teams around trusted data, and staying ahead of the rapidly evolving martech and AI landscape, we'd love to meet you.
Essential Job Duties:
Analytics & Insights(Primary Focus)
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- Serve as the analytical partner to the CMO and the marketing leadership team — translating business questions into analyses and analyses into clear, actionable recommendations
- Build the executive-facing marketing narrative: the dashboards, reporting, and synthesis that leadership, the CEO, and the board rely on to understand marketing performance
- Establish the measurement framework for both sales-led and product-led motions, including pipeline contribution, multi-touch attribution, and product-led metrics such as activation and trial-to-paid conversion
- Provide an independent, data-grounded point of view — willing to challenge assumptions and strategies when the data points elsewhere
- Partner with company-level data and analytics resources to ensure marketing has the data access and integrity it needs
Marketing Technology & Operations
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- Own the evaluation and rebuild of the marketing technology stack, partnering with a specialist consultant during the evaluation phase and leading execution of the resulting roadmap
- Establish reliable data flows, integrations, and attribution infrastructure across the marketing and revenue systems
- Own marketing automation, lead management, campaign operations, and the operational backbone that supports both motions
- Design and maintain the governance, naming conventions, and data hygiene practices that keep the stack trustworthy as it scales
Automations & AI Enablement
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- Oversee the build-out of AI-enabled and automated workflows that allow a lean team to operate with the leverage of a much larger one
- Partner with functional teams to identify high-effort, low-value workflows and replace them with durable, owner-operated automations
- Champion the responsible, practical adoption of AI tooling across the marketing function
Team Leadership
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- Lead and develop a Marketing Insights Analyst and an AI / Growth Engineer
- Build a function known for rigor, clarity, and trusted answers — the team the rest of marketing relies on to know what is true
What You'll Need to Get the Job Done:
- 8–12 years of experience spanning marketing analytics, marketing/revenue operations, or a closely related discipline, with a clear center of gravity in analytics and insights
- Exceptional ability to synthesize complex, messy data into clear narratives and recommendations for executive audiences — this is the single most important qualification for the role
- Hands-on analytical depth: comfortable working directly with data, building models and dashboards, and forming defensible points of view, not just directing others to do so
- Demonstrated experience evaluating and rebuilding a marketing technology stack, not merely operating an existing one
- Strong working knowledge of marketing automation and revenue systems (e.g., Marketo, Salesforce, NetSuite, or comparable platforms) and modern attribution approaches
- Familiarity with both sales-led and product-led measurement, including product analytics tools and PLG metrics, or strong fluency and willingness to build it
- A builder's mindset — comfortable with ambiguity, fragmented starting conditions, and standing up a function from the ground up
- Consulting or analytics background that combines analytical rigor with executive communication is a strong plus
What Will Make us LOVE You
- You don't just report what happened — you walk into the room with a point of view on what it means and what we should do next, and you can defend it when challenged
- You've rebuilt a marketing technology stack from the ground up before — not just inherited and operated one — and you know the difference between a clean architecture and a patchwork that looks functional until it isn't
- You've sat across from a CMO or CEO with a messy, conflicting dataset and turned it into a clear, confident narrative — and you do that through your own hands, not just through a team
- You're as comfortable in a SQL editor or BI tool as you are in a boardroom presentation, and the outputs of both reflect the same standard of rigor
- You understand both sales-led and product-led measurement models and can build frameworks that don't just track one motion — they give leadership a unified picture of how the business is growing
- You bring a builder's patience: you're energized by ambiguity, fragmented starting conditions, and the work of standing something up from scratch rather than frustrated by it
- You've worked alongside or within a consulting or analytics environment where analytical rigor and executive communication weren't separate skills — they were the same skill
Life at AdvancedMD: The BURST Way to Be - Learn more about our Company culture.
- Be Intentional – We act with clarity, focus, and purpose in everything we do.
- Urgency with Purpose – We move fast on what matters and deliver meaningful results.
- Respect Always – We lead with integrity, value every voice, and build each other up.
- Strive for Greatness – We set high standards, embrace innovation, and never stop improving.
- Together with Clients – We collaborate deeply, build trusted partnerships, and win as one team.
About AdvancedMD
AdvancedMD, now part of the Francisco Partners (“FP”) portfolio, revolutionized medical office software in 1999 with the introduction of the industry’s first true cloud solution. Today, the company continues to lead HealthTech innovation with a complete cloud suite of smart applications that work in unison, accelerating collaborative workflow for every role of the practice. With AdvancedMD, medical office staff are empowered to thrive in the online age of healthcare and value-based reimbursement with essential clinical, financial, patient engagement and reputation management applications that are unified and available anytime, anywhere on any device. AdvancedMD strives to be the technology heartbeat of healthcare for providers, patients, and payors for a healthier world. For more information on AdvancedMD, please visit www.advancedmd.com.
Work Environment
- Hybrid office arrangement in the South Jordan, Utah office location. In Office training, with opportunity to work up to a flexible hybrid format. Remote work is contingent upon individual role, team structure and alignment to role KPIs.
What We Offer:
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Competitive compensation and total rewards benefits
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Comprehensive health, dental, and vision insurance
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401(k) with generous company match
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Paid time off and holidays
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Hybrid and remote work opportunities
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Career growth and development support
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Collaborative, team-oriented culture
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