Product Designer | Growth

About the role:

As a Product Designer on the Growth team at 8am, you will help shape how new and existing customers discover value, adopt core capabilities, and expand their use of our platform. This role focuses on designing experiences that directly support customer acquisition, onboarding, engagement, retention, and revenue growth within a complex B2B fintech product.

You will take ownership of growth-focused initiatives such as first-time use, onboarding flows, feature discovery, in-product education, and upsell experiences. Working in close partnership with Product Managers, Engineers, and a Senior Product Designer, you will help translate growth strategy into thoughtful, user-centered solutions that balance business impact with clarity and usability.

This role is well suited for a designer who is comfortable operating in ambiguity, enjoys connecting user needs to business outcomes, and has experience designing for growth within complex, professional products.

About us:

At 8am, our vision is to power a world where professionals thrive. We start every day on a mission to empower professionals with the most trusted, innovative technology to deliver world-class outcomes for their clients and exceptional financial results for their business. They count on our purpose-built solutions to simplify operations, ensure compliance, and fuel profitable growth, so they can focus on their clients and do more of the work that matters.

Founded in 2005, 8am™ (formerly AffiniPay) is the professional business platform built to help legal, accounting, and other client-focused professionals run stronger, more profitable businesses. Today, more than 250,000 professionals across the U.S. trust 8am to help them work smarter, serve clients better, and unlock their full potential. We have been recognized as one of Inc 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!

What you'll do:

Design for Growth and Customer Outcomes

• Design and iterate on experiences that support acquisition, activation, onboarding, engagement, retention, and expansion.
• Own growth-related problem spaces such as first-time user experiences, feature discovery, in-product education, training modules, and upsell flows.
• Translate growth hypotheses and product strategy into user-centered solutions that are measurable and impactful.
• Partner with Product and Growth stakeholders to define success metrics and evaluate the effectiveness of shipped work.

Partner Deeply with Product and Engineering

• Work closely with Product Managers to frame problems, explore solutions, and align design decisions with growth and business goals.
• Collaborate with Engineers throughout the design and development process, providing clear intent, flows, and interaction details to support high-quality implementation.
• Partner with a Senior Product Designer to align on approach, receive feedback, and elevate craft while maintaining ownership of your work.
• Contribute meaningfully to cross-functional discussions, tradeoffs, and prioritization.

Understand and Advocate for Professional Users

• Develop a strong understanding of professional users, their motivations, and their workflows within a B2B or B2B2C context.
• Use research inputs, customer feedback, and product data to inform design decisions.
• Design experiences that are intuitive, trustworthy, and respectful of users’ time in high-stakes, workflow-driven environments.

Execute with Quality and Ownership

• • Produce high-quality design deliverables across the lifecycle, including user flows, wireframes, prototypes, and polished UI.
  • Take ownership of your problem areas, proactively identifying opportunities to improve user experience and growth outcomes.
  • Communicate design rationale and tradeoffs clearly to cross-functional partners.

Preferred Qualifications:

• Experience designing in partnership with Growth, Marketing, or Revenue teams.
• Familiarity with experimentation frameworks (A/B testing, funnel analysis, cohort analysis).
• Experience designing in-product education, training, or enablement experiences.
• Exposure to AI-assisted, automated, or intelligent workflows.
• Experience working in regulated or high-trust environments (fintech, legal, healthcare).

About you:

• 4–7 years of product design experience, with a strong portfolio demonstrating product thinking, ownership, and measurable impact.
• Experience designing for B2B or B2B2C products, ideally within SaaS, fintech, or other complex platforms.
• Demonstrated experience designing for growth strategies such as onboarding, activation, retention, expansion, or monetization.
• Comfort working in ambiguous problem spaces and iterating based on feedback, data, and constraints.
• Strong interaction and visual design skills, with attention to usability and clarity.
• High proficiency in Figma.
• Clear and effective communicator who collaborates well with Product Managers and Engineers.
• A proactive, ownership-oriented mindset with a desire to learn and impro
• Demonstrated experience leveraging AI tools and technologies to improve workflows, enhance decision-making, or drive innovation.

Additional Information
The annual salary range for this position is $120,000 to $140,000. The salary range for performing this role outside of the US / Austin / California may differ. 8am is committed to offering competitive, fair and commensurate compensation and has provided an estimated pay range for this role. Actual compensation may vary based on job-related knowledge, skills, experience and education.

Why 8am:

At 8am, our culture is shaped by the people who bring it to life every day. Together, we build a company rooted in continuous learning, genuine community, holistic wellness, and meaningful engagement—values that empower us as individuals and unite us as a team. Our culture is grounded in our core values: Work Smart, Win Fast; Outshine Ordinary, and We Find a Way. These values drive how we serve our customers and work with each other in a collaborative, inspiring, and empowering environment, every day.

Here’s how we support our 8Team:

• Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.
• Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members.
• Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents.
• Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching.
• Learning and Development: Continuous learning through 8am.edu, leadership programs, professional development funds, and individually focused talent development.
• Giving back to the communities around us: Participate in our charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually).
• Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform.

At 8am, we don’t just offer benefits - we create an environment where people can thrive, grow, and make a real impact every day.

Diversity, equity & inclusion at 8am:

At 8am, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach.

Security advisory:

Our hiring teams at 8am are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology. As such, our Talent Acquisition Team only follows legitimate hiring practices. We will always communicate with our candidates using emails with the 8am domain and will never ask for sensitive/personal data during the application process. All interviews take place over phone call, Zoom/Google Meet or in person. All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.