Director of Performance Marketing

About Us

AirSculpt® is a next-generation body contouring treatment designed to optimize both comfort and precision, available exclusively at AirSculpt offices. The minimally invasive procedure removes fat and tightens skin, while sculpting targeted areas of the body, allowing for quick healing with minimal bruising, tighter skin, and precise results. More than 75,000 AirSculpt cases have been performed in AirSculpt’s 30+ premium locations throughout the U.S. and Canada.

Overview

The Director of Performance Marketing will oversee AirSculpt’s paid media strategy with the goal of maximizing revenue goals while driving efficient and effective customer acquisition with an optimal media mix. This role will play an important part in supporting brand awareness goals with an eye, over time, to reducing our Customer Acquisition Cost by generating more organic lead volume.

Working with agency partners, this candidate will continually refine the media strategy to drive the highest quality site traffic and lead conversion at the lowest possible cost.

The Director will also partner with the Web Product Manager & SEO Manager to ensure the website is performing at the highest level both in terms of garnering traffic from high value search queries (SEO) and optimizing the site for conversion (CRO).

This person will provide leadership to the sales organization on campaign performance and actively listen to receive feedback on lead performance at a location level. This candidate will oversee campaign planning, monitoring, optimization, analysis and reporting to the Senior Leadership team.

Sample KPIs will include improvement of paid media campaign efficiency and increased conversions. A successful candidate in this role will be able to flex from analytical and detail oriented tasks to partnering with the content and web teams on development of campaign ideas and creative assets. This person is an outcome driver who is as intellectually curious and as passionate about digital media as they are about the overall business and how this role can positively impact business performance and maximize revenue.

Roles and Responsibilities:

• Develop media strategy and plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.) based on business needs and objectives
• Oversee the media agency on the daily execution and analysis of digital campaigns specifically within Google Ad Words and Facebook Ads Manager including monitoring and managing daily and weekly media budget allocation against key KPIs like leads, consults, cases and overall ROAS
• Ensure the accuracy of media performance dashboards which provide executive level summaries on a weekly, monthly, quarterly basis providing an intelligent clear synthesis of insights and appropriate action plans based on conclusions
• Develop measurement plans to ensure all key metrics are appropriately & accurately collected; and develop and execute test & learn roadmap to maximize performance
• Collaborate with content team on creative opportunities based on insights from ad testing
• Manage AirSculpt’s media spend budget, monitoring forecast and collaborating with the Finance team on media investment reporting.
• Explore and test into upper funnel channel and tactics like OTT/CTV
• Oversee SEO manager and agency with the goal of driving increased site traffic through SEO related initiatives
• Stay updated on emerging trends in the paid digital media place
• Other tasks as assigned by management

Qualifications:

• Minimum 8 years of experience in Digital Media; leading digital and demand generation campaigns, SEO/SEM as well as experience in using digital media including Connected TV.
• Ideal background is in the health and wellness vertical and comfortable/experienced with working in an entrepreneurial paced environment. Would be beneficial to have experience focused on B2C, working with a product/service with little brand awareness but deep category awareness/consumer intent and consideration
• Ability to think strategically as well as be informed with deep data insights to identify target audiences and devise communications that inform and motivate leads to convert based on the AirSculpt brand positioning and value proposition
• Ability to scale/flex quickly from being a strategic thinker to a hands on manager and executor
• Strong project management skills
• Comfortable leading and managing agencies, partners and people
• Proven ability to identify insights, synthesize and data, build a presentation for cross-functional and executive level audiences.
• Excellent, proactive communicator; strong verbal and written communications skills
• Strong organizational and time management skills, self-starter
• Strong interpersonal skills with the ability to communicate technical concepts to non-technical audiences
• Executes with a test-and-learn mindset, demonstrating ability to assess new opportunities (audiences, creative) and make data-driven decisions to drive measurable performance improvements across all managed channels
• Deep hands on Experience with Google and Meta Ad platforms, Proficient in Microsoft Excel (ie. Pivot Tables, VLOOKUP) and Google Sheets, Looker Studio.

Benefits

• Insurance: Competitive choices for health, dental and vision coverage; 1x base salary in life insurance, plus Short-Term and Long-Term Disability
• Retirement Plan: 401(k) & Roth IRA
• Paid Time Off: vacation and sick days, as well as company holidays

Compensation

$150-170K salary plus bonus potential. Full compensation packages are based on candidate experience and relevant licenses or certifications.

AirSculpt provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

AirSculpt participates in E-Verify to confirm the identity and employment eligibility of all new hires. Click the following link for more information: E-Verify Participation Poster