The Field Marketing Specialist plays a key support role in planning, executing, and optimizing regional marketing programs, including tradeshows, executive dinners, and regional webinars. This role works closely with Field Marketing managers to drive regional engagement, generate demand, and support Network Development (Sales) and Performance Network (PN) teams. By fostering meaningful relationships with independent physicians, healthcare associations, and FQHCs, this role will help drive the adoption of value-based care in their communities and generate new leads through targeted experiential events and curated messaging that resonates with local healthcare providers.
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US or be based from Bethesda, MD office.
Primary Duties:
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Event Support & Execution: Help coordinate logistics for regional tradeshows, customer dinners, and in-person events, including venue selection, catering, booth shipping, and vendor management. Manage pre- and post-event processes such as guest lists, registration, follow-up communications, and reporting. Support onsite event setup and teardown when applicable.
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Webinar & Digital Event Management: Partner in scheduling and managing logistics for webinars including platform setup (ON24), speaker coordination, registration, and live-day support. Ensure timely execution of promotional emails, landing pages, and calendar invites in coordination with the GDR team. Track attendance, engagement metrics and contribute to post-event reporting and nurture plans.
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Campaign & Content Support:Partner with Field Marketing Managers to localize messaging and promotional assets to suit regional audience needs. Ensure field assets (presentations, signage, swag etc.) are up-to-date and delivered on time. Help coordinate speakers and internal SME’s for events and webinars.
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Cross-Functional Collaboration: Work closely with Sales, MarOps, BI, and Digital teams to ensure alignment on regional goals, targets, operational needs and reporting. Maintain project timelines and keep stakeholders informed of milestones and changes.
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Data & Reporting: Support Field Marketing Managers track and manage event and webinar performance metrics in Marketing Automation Platform (HubSpot) and CRM (Salesforce). Assist in reporting on ROI, lead generation, and LUM impact of field programs.
Minimum Qualifications:
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Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field
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4+ years of experience in field marketing or event marketing, preferably within healthcare or a health system
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Willingness to travel occasionally for onsite event support.
Preferred knowledge, skills, and/or abilities:
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Strong organizational skills and ability to manage multiple projects simultaneously
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Excellent written and verbal communication skills
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Experience with marketing tools like Salesforce, HubSpot, Webinar Platforms, Google Products or similar platforms is a plus
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Ability to work independently while managing multiple priorities in a fast-paced, cross-functional environment
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Passion for delivering high-quality experiences to prospects, customers, and sales teams
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Previous experience working in or alongside sales teams to understand their needs and how marketing can best support them
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Strong attention to detail in handling guest lists, branded materials and event logistics
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Understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs
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Excellent problem-solving and troubleshooting skills, especially when adapting to last-minute events or tech changes
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Outstanding organizational skills and attention to detail
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Experience in organizing and managing executive-level events and community engagements
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Understanding of buyer journeys and how to tailor messaging for the middle of funnel and bottom of funnel audiences
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Familiarity with event management tools like Cvent, Bizzabo, or similar platforms
Physical Requirements:
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Must carry a valid driver’s license and be able to drive within assigned territory
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Must be able to travel via plane when needed
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Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
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Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs
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Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
