Sr. Social Media Manager - Instagram & Brand Storytelling (Haircare Stealth Startup)

We’re a stealth beauty startup preparing to launch a new haircare brand, and we’re looking for a Sr. Social Media Manager with a sharp creative eye and a deep love for beauty to own our Instagram presence end-to-end. Instagram is our brand billboard–your work will define how the brand shows up visually, emotionally, and narratively every day, building long-term brand equity while driving engagement.

You’ll help launch a brand from the ground up, shaping its visual identity and cultural presence from day one. Working closely with a high-profile founder and cross-functional teams, you’ll translate high-end creative into a cohesive, elevated Instagram world, invent new formats, and maintain a timeless, on-brand aesthetic. This is a hands-on, high-visibility role where your creative instincts and strategic thinking will directly shape the brand’s voice and presence.

You’ll also partner with our TikTok lead to share content and ideas across platforms, while ensuring Instagram as a distinct, elevated expression of the brand. If you love turning beautiful creative into a living brand world, telling stories that people notice and remember, and helping a brand carve out its cultural footprint, this role is for you.

WHAT YOU’LL DO

• Own the brand’s Instagram presence, including feed, stories, and reels
• Translate high-end brand creative into a cohesive, elevated Instagram grid that acts as a living brand billboard
• Create and maintain a consistent visual language across posts, stories, reels, and infographics
• Design polished, on-brand social assets using tools like Canva (or similar), including:
• Instagram stories
• Educational graphics
• Product storytelling content
• Write captions that feel human, intentional, and brand-building, balancing emotion, humor, and education
• Actively engage with the community by responding to comments and DMs in a warm, authentic, brand-appropriate voice
• Collaborate closely with the TikTok lead to share content, ideas, and formats across platforms
• Use AI tools to thoughtfully support ideation, content creation, and efficiency
• Manage social content calendars, ensuring consistent, high-quality output
• Partner with external photographers, product stylists, and models to manage photoshoots, select final assets, and ensure outputs meet brand standards

WHAT WE SEEK

• 8+ years of experience managing Instagram for a brand, ideally in beauty, fashion, or lifestyle
• Proven ability to build or evolve a brand’s visual identity on Instagram
• Exceptional aesthetic judgment and a strong creative eye; portfolio or Instagram account demonstrating taste, consistency, and storytelling skill
• Hands-on experience using design and editing tools like Canva to create polished, on-brand content
• Experience creating social content that feels timeless, consistent, and brand-forward rather than trend-chasing
• Strong visual and written storytelling skills, including captions that feel human, intentional, and brand-building
• Confidence engaging with a community and representing a brand voice publicly
• Familiarity with using AI tools to support content creation, editing, or ideation
• Strong comfortability with photographers, stylists, and creative partners
• Highly organized, detail-oriented, and able to manage multiple priorities
• Passion for beauty, haircare, and brand storytelling
• Ability to create timeless content that builds brand equity, not just chase trends

LOCATION

This role is fully remote within the United States, with travel for team meetings, brand moments, photoshoots, and events.