Senior Influencer Manager

About us

We’re a tight-knit team of creative, data-driven people, continuously building services & partnering with the world’s largest brands.

We value great work with talented, innovative & diverse, making meaningful connections with like-minded creatives along the way!

Role

We’re looking for a Senior Influencer Manager to lead influencer strategy and execution across high-impact client accounts.

This is a senior, client-facing role that blends strategy, creative direction, execution ownership, and commercial thinking.

You will own net-new and strategic accounts end-to-end, oversee and guide Mid-level and Junior Influencer Managers on larger accounts, and work closely with leadership to ensure the influencer function runs smoothly and predictably.

What you’ll do

• Strategy & Creative Leadership

  Develop influencer and content strategies tailored to client objectives, defining formats, creator profiles, and creative direction that drive performance.

• Campaign Ownership

  Lead the full influencer campaign lifecycle from brief to launch, optimization, and results analysis across multiple accounts.

• Client Relations

  Serve as the day-to-day point of contact for assigned accounts, guiding clients through strategy, creator selection, and execution.

• Influencer Discovery & Selection

  Lead creator discovery and shortlisting, combining strategic rationale (reach, engagement, conversion potential, pricing) with hands-on relationship building.

• Content & Quality Control

  Own influencer content approvals, ensuring quality, compliance, and brand alignment before launch.

• Performance & Optimization

  Continuously optimize creator mix, formats, and execution to deliver against awareness, traffic, and conversion goals.

• Airtable & Ops Ownership

  Set up and maintain creator-related Airtable tabs for your accounts, ensuring creator data, rates, deliverables, and rationale are accurate and client-ready.

• Team Oversight & Enablement

  Guide and oversee Mid-level and Junior Influencer Managers on some accounts without formal people management responsibility and direct reports.

• Leadership Collaboration

  Work closely with the Head of Influencer Marketing and leadership team to help shape best practices for influencer execution

• Risk Management & Communication

  Proactively surface risks, blockers, and trade-offs early, clearly documenting decisions and recommendations for both clients and internal teams.

What we’re looking for

• 4+ years in influencer marketing with proven track record of delivering successful influencer campaigns

• Ability to translate client briefs into influencer strategies, creative direction, and execution plans

• Strong instincts for content formats, creator-brand fit, and what converts across platforms

• Comfortable working in structured systems (Airtable, Notion, ClickUp or similar) and maintaining clean workflows

• Confident, clear communicator with senior stakeholders, especially US-based clients. Fluent English is a must

• Able to guide and review work from Mid-level and Junior IMs while remaining hands-on in execution

Who You Are

Seasoned influencer marketer who can take full ownership of complex client work and consistently make smart, strategic decisions about creators, content, and performance. You should be comfortable guiding others, working closely with clients and leadership, and spotting issues before they become problems, all while keeping campaigns moving toward strong results.

Why Join inBeat

• Fast-growing agency with tier-one clients

• Culture built on autonomy, transparency, and high performance

• Remote-first, async-friendly team

• Real ownership over campaigns and outcomes

• No micro management